key topics like Business Management, Marketing, Economics, Communication, and Financial Literacy.
HIGHER CERTIFICATE IN BUSINESS STUDIES
TEST PAPER
Duration: 2 Hours
Total Marks: 100
SECTION A: MULTIPLE-CHOICE QUESTIONS (20 MARKS)
(Choose the correct answer: A, B, C, or D.)
What is the primary function of management in a business?
A) Selling products
B) Organizing, planning, leading, and controlling
C) Maximizing profits only
D) Hiring employees
A business's target market is:
A) The entire population
B) The group of consumers most likely to buy its products/services
C) Only loyal customers
D) Competitors in the industry
Which of the following is not a financial statement?
A) Balance Sheet
B) Income Statement
C) Business Plan
D) Cash Flow Statement
The 4Ps of marketing are:
A) Product, Place, Price, Promotion
B) Planning, Promotion, Process, Profit
C) People, Product, Price, Positioning
D) Price, Production, Packaging, Publicity
Which of the following is a long-term source of finance?
A) Overdraft
B) Trade credit
C) Bank loan
D) Retained earnings
(Continue with 15 more multiple-choice questions covering business functions, communication,
economics, and financial literacy.)
SECTION B: SHORT QUESTIONS (30 MARKS)
Define entrepreneurship and provide two characteristics of a successful entrepreneur. (5 marks)
Explain the difference between formal and informal business sectors. (5 marks)
Identify and briefly describe three types of business ownership. (6 marks)