MNM3701 Assignment 2 (COMPLETE ANSWERS) Semester 1 2025 - DUE 14 April 2025

MNM3701
Assignment 2 Semester 1 2025
Detailed Solutions, References & Explanations

Unique number:

Due Date: 14 April 2025
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)

TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 3

2. SEGMENTATION, TARGETING, AND POSITIONING .......................................... 3

2.1 Segmentation .................................................................................................... 3

Recommendations .................................................................................................. 4

2.2 Targeting ........................................................................................................... 5

Recommendations .................................................................................................. 5

2.3 Positioning......................................................................................................... 6

Recommendations .................................................................................................. 6

3. MARKETING PLAN DIRECTION, OBJECTIVES, AND MARKETING SUPPORT . 7

3.1 Plan Direction .................................................................................................... 7Terms of use
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Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.

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MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)

TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 3

2. SEGMENTATION, TARGETING, AND POSITIONING .......................................... 3

2.1 Segmentation .................................................................................................... 3

Recommendations .................................................................................................. 4

2.2 Targeting ........................................................................................................... 5

Recommendations .................................................................................................. 5

2.3 Positioning ........................................................................................................ 6

Recommendations .................................................................................................. 6

3. MARKETING PLAN DIRECTION, OBJECTIVES, AND MARKETING SUPPORT . 7

3.1 Plan Direction.................................................................................................... 7

Recommendations .................................................................................................. 7

3.2 Setting Marketing Plan Objectives .................................................................... 7

Recommendations .................................................................................................. 8

3.3 Marketing Support ............................................................................................. 8

Recommendations .................................................................................................. 9

4. CONCLUSION ....................................................................................................... 9

5. REFERENCES ...................................................................................................... 9




Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.