,MNM3701 Assignment 1 (COMPLETE ANSWERS)
COMPULSARY ASSESSMENT 2025 - DUE 13 March 2025 ;
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. • Work through
units 1 to 3 in the study guide. • Conduct additional research on
the required topics.
QUESTION It is important to have a structured marketing plan
because this will help you to identify, assess, and select
appropriate marketing opportunities and strategies for the
SMME provided. Assume the role of a marketing manager of
the SMME provided. Here are your tasks: 1 Step 1 – Analyse
the current situation. Examine the internal and external
environment of the SMME and prepare a SWOT analysis for the
company. Discuss these components theoretically and apply the
theory to the SMME in practical terms by considering the
current situation in South Africa and indicating how events and
trends in the environment affect the SMME. Note to students:
For this section, your discussions should include brief theory
and detailed practical discussion of what the SME is currently
doing on the following: • Internal environment o Mission
statement o Resources (Human, financial, information, and
supply) o Business offering • External environment (at least four
any applicable factors) o Technological o Competitive o
Political-legal o Economic o Socio-cultural o Ecological •
SWOT analysis (in table format) o Strengths o Weaknesses o
Opportunities o Threats
Step 1 – Analyze the Current Situation
, Internal Environment:
Mission Statement:
o The mission statement is a clear description of a
company’s purpose and goals. It outlines the reason
for the business's existence and guides decision-
making. For the SMME, this should reflect its core
values and goals (e.g., delivering quality products,
ensuring customer satisfaction, or contributing to local
economic growth).
o Example in practice: If the SMME is a local bakery,
its mission might be “to provide fresh, quality baked
goods made with locally sourced ingredients while
offering excellent customer service."
Resources:
o Human Resources: The skills, experience, and number
of employees within the company. These human
resources must align with the business’s needs.
Example: The bakery needs skilled bakers,
salespeople, and managers who understand the
importance of customer service.
o Financial Resources: The funds available to support
the business operations, growth, and marketing efforts.
Example: Financial resources might come from
personal savings, loans, or investors. Limited
finances could restrict the bakery’s expansion
plans.
o Information Resources: Data and market insights that
the company gathers to make informed decisions.
COMPULSARY ASSESSMENT 2025 - DUE 13 March 2025 ;
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. • Work through
units 1 to 3 in the study guide. • Conduct additional research on
the required topics.
QUESTION It is important to have a structured marketing plan
because this will help you to identify, assess, and select
appropriate marketing opportunities and strategies for the
SMME provided. Assume the role of a marketing manager of
the SMME provided. Here are your tasks: 1 Step 1 – Analyse
the current situation. Examine the internal and external
environment of the SMME and prepare a SWOT analysis for the
company. Discuss these components theoretically and apply the
theory to the SMME in practical terms by considering the
current situation in South Africa and indicating how events and
trends in the environment affect the SMME. Note to students:
For this section, your discussions should include brief theory
and detailed practical discussion of what the SME is currently
doing on the following: • Internal environment o Mission
statement o Resources (Human, financial, information, and
supply) o Business offering • External environment (at least four
any applicable factors) o Technological o Competitive o
Political-legal o Economic o Socio-cultural o Ecological •
SWOT analysis (in table format) o Strengths o Weaknesses o
Opportunities o Threats
Step 1 – Analyze the Current Situation
, Internal Environment:
Mission Statement:
o The mission statement is a clear description of a
company’s purpose and goals. It outlines the reason
for the business's existence and guides decision-
making. For the SMME, this should reflect its core
values and goals (e.g., delivering quality products,
ensuring customer satisfaction, or contributing to local
economic growth).
o Example in practice: If the SMME is a local bakery,
its mission might be “to provide fresh, quality baked
goods made with locally sourced ingredients while
offering excellent customer service."
Resources:
o Human Resources: The skills, experience, and number
of employees within the company. These human
resources must align with the business’s needs.
Example: The bakery needs skilled bakers,
salespeople, and managers who understand the
importance of customer service.
o Financial Resources: The funds available to support
the business operations, growth, and marketing efforts.
Example: Financial resources might come from
personal savings, loans, or investors. Limited
finances could restrict the bakery’s expansion
plans.
o Information Resources: Data and market insights that
the company gathers to make informed decisions.
