,MNM3701 Assignment 1 (COMPLETE ANSWERS)
COMPULSARY ASSESSMENT 2025 - DUE 13 March 2025
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. • Work through
units 1 to 3 in the study guide. • Conduct additional research on
the required topics. QUESTION It is important to have a
structured marketing plan because this will help you to identify,
assess, and select appropriate marketing opportunities and
strategies for the SMME provided. Assume the role of a
marketing manager of the SMME provided. Here are your tasks:
1 Step 1 – Analyse the current situation. Examine the internal
and external environment of the SMME and prepare a SWOT
analysis for the company. Discuss these components
theoretically and apply the theory to the SMME in practical
terms by considering the current situation in South Africa and
indicating how events and trends in the environment affect the
SMME. Note to students: For this section, your discussions
should include brief theory and detailed practical discussion of
what the SME is currently doing on the following: • Internal
environment o Mission statement o Resources (Human,
financial, information, and supply) o Business offering •
External environment (at least four any applicable factors) o
Technological o Competitive o Political-legal o Economic o
Socio-cultural o Ecological • SWOT analysis (in table format) o
Strengths o Weaknesses o Opportunities o Threats
Marketing Plan Task: Analysis of Current Situation for
SMME (Small, Medium, and Micro Enterprises)
, Step 1: Analyse the Current Situation – SWOT Analysis
To develop an effective marketing strategy for the SMME
(Small, Medium, and Micro Enterprise), it is crucial to
understand both the internal and external environments that
impact the company’s operations. A detailed SWOT analysis
will provide valuable insights into the strengths, weaknesses,
opportunities, and threats facing the business, while also
factoring in the key external trends affecting the industry in
South Africa.
The internal and external factors discussed below are analyzed
in light of both theoretical frameworks and practical
considerations based on the current business landscape in South
Africa.
Internal Environment
1. Mission Statement
A mission statement is essential for any business as it guides the
organization's purpose and strategic direction. It explains why
the business exists, what its goals are, and how it aims to
achieve them.
Theoretical Perspective: A mission statement is the
foundation of a business's strategic goals and actions. It
reflects the company's values, target market, and the
services/products it offers.
Practical Application: For example, the SMME's mission
could be something like "To provide affordable and quality
COMPULSARY ASSESSMENT 2025 - DUE 13 March 2025
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. • Work through
units 1 to 3 in the study guide. • Conduct additional research on
the required topics. QUESTION It is important to have a
structured marketing plan because this will help you to identify,
assess, and select appropriate marketing opportunities and
strategies for the SMME provided. Assume the role of a
marketing manager of the SMME provided. Here are your tasks:
1 Step 1 – Analyse the current situation. Examine the internal
and external environment of the SMME and prepare a SWOT
analysis for the company. Discuss these components
theoretically and apply the theory to the SMME in practical
terms by considering the current situation in South Africa and
indicating how events and trends in the environment affect the
SMME. Note to students: For this section, your discussions
should include brief theory and detailed practical discussion of
what the SME is currently doing on the following: • Internal
environment o Mission statement o Resources (Human,
financial, information, and supply) o Business offering •
External environment (at least four any applicable factors) o
Technological o Competitive o Political-legal o Economic o
Socio-cultural o Ecological • SWOT analysis (in table format) o
Strengths o Weaknesses o Opportunities o Threats
Marketing Plan Task: Analysis of Current Situation for
SMME (Small, Medium, and Micro Enterprises)
, Step 1: Analyse the Current Situation – SWOT Analysis
To develop an effective marketing strategy for the SMME
(Small, Medium, and Micro Enterprise), it is crucial to
understand both the internal and external environments that
impact the company’s operations. A detailed SWOT analysis
will provide valuable insights into the strengths, weaknesses,
opportunities, and threats facing the business, while also
factoring in the key external trends affecting the industry in
South Africa.
The internal and external factors discussed below are analyzed
in light of both theoretical frameworks and practical
considerations based on the current business landscape in South
Africa.
Internal Environment
1. Mission Statement
A mission statement is essential for any business as it guides the
organization's purpose and strategic direction. It explains why
the business exists, what its goals are, and how it aims to
achieve them.
Theoretical Perspective: A mission statement is the
foundation of a business's strategic goals and actions. It
reflects the company's values, target market, and the
services/products it offers.
Practical Application: For example, the SMME's mission
could be something like "To provide affordable and quality
