MNM3701 Assignment 2 (COMPULSARY) 2025 - DUE 14 April 2025

MNM3701 Assignment 2 (COMPLETE COMPULSARY ANSWERS) 2025 - DUE 14 April 2025 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... ASSIGNMENT 02 – COMPULSORY This assignment contributes to your year mark. When submitting this assignment on myUnisa, be sure to use the correct unique number. Semester Case study Due date 1 For a Kid cc trading as 4aKid. 14 April 2025 Before answering the question, ensure that you: • Read and work through the correct case study for the semester. • Work through units 4 and 5 in the study guide. • Conduct additional research on the required topics. QUESTION In Assignment 01, you analysed the current situation, markets, and customers (steps 1 and 2 of the marketing plan). In this assignment, your task as marketing manager of the SMME is as follows: 1 Step 3 – Plan segmentation, targeting, and positioning. Start by discussing these components theoretically and then apply them practically to the SMME. Advise how the SMME can segment the market, and which segments it should focus on. Explain how the company can position itself in the market to attain a competitive advantage. Remember to motivate your suggestions. Note to students: For this section, your discussions should include brief theory and detailed practical discussion of what the SME is currently doing on the following: • Segmentation (any that applies to the market served) o Individual customers (geographic, demographic, psychographic, behavioural) o Business customers (demographic, operating, purchasing approaches, situational factors, personal characteristics) • Targeting (substantiate one) o Undifferentiated o Concentrated o Multisegmented • Positioning (substantiate the selected one(s)) o Attribute o Benefit o Application o User o Competitor o Product category o Quality o Price, etc. MNM3701/102/1/2025 9 You also need to make recommendations to the SMME provided for each section. 2 Step 4 – Plan direction, objectives, and marketing support. Explain these concepts theoretically and apply them to the SMME in practical terms by determining the overall direction for the marketing plan, consistent with the SMME’s current situation and customer segments selected. Formulate objectives for the SMME and indicate how customer service and internal marketing support the company’s marketing-mix decisions. Note to students: For this section, your discussions should include brief theory and detailed practical discussion of what the SME is currently doing on the following: • Plan direction (substantiate one) o Diversification o Market development o Product development o Market penetration • SMART objectives (set for each type) o Marketing o Financial o Social • Marketing support o Customer service o Internal marketing support for employees You also need to make recommendations to the SMME provided for each section. This is a practical assignment, so do not simply present the theory; apply and relate it in practical terms to the SMME provided. Please refer to the marking rubric to ensure that you provide the correct amount of theory and practical discussion. Only minimal theory is required. The bulk of the assessment should be practical. Your answer must be six to seven typed pages (scanned handwritten scripts or scanned typed scripts will not be accepted for marking and the submission will be disregarded). Use Arial 11 font, 1.15 spacing, and 2.5 cm margins all around. You must consult additional resources. Do not copy and paste verbatim from any sources to which you refer – this is plagiarism. Please paraphrase and acknowledge all sources that you consult. This is an individual assignment.