Reasons for short life span are
Clothing
product is usually of a poor design, too
UNIT 1: Fashion extravagant/ just too extreme
1. The concept of fashion: Example: plastic shoes, wearing
1.1 Fashion: gloves
Fashion: style of clothing that a specific 1.8 Classic style/ timeless fashion:
group of people accepts and wears in a Classic style: timeless and remain in
specific place at a specific time fashion because of their simplicity
We are exposed to fashion ideas Good investment as they remain
through the media in advertising, popular over a long period
music, videos and films showing what Always considered elegant and are
we should wear usually of a good quality
1.2 Fashion style: Examples: denim jeans, plain t-shirts
Fashion style: are differences/ additions 2. Influences determining
whereby similar products are distinguished contemporary fashion:
from one another Main influences on fashion industry are:
It is usually lines that serve to 2.1 International fashion shows
distinguish one form from the other Designers introduce their fashion
1.3 Silhouette: ideas to their clients through fashion
Silhouette: outline of your body/ of shows twice a year
garments, which you can see from a 2.2 Celebrities/ icons whose style is
distance, even before you notice the detail copied
of the style Dress style of actors, sport stars,
3 basic silhouettes in clothing: singers, royalty and other famous
cylinder, triangle, bell people is closely followed and imitated
1.4 Fashion trend: Reproductions of the dress styles are
Fashion trend: general direction that a mass-produced so that ordinary
fashion style takes people can also wear them
Fashion always follow trends 2.3 Inspiration from fashions of
1.5 Contemporary fashion/ Standard previous eras:
fashion: Designers use clothing from previous
Contemporary fashion: styles that are eras for inspiration
currently accepted and worn by many 3. Fashion cycles:
people A fashion cycle is the life cycle of a style/
Mass produced and then sold in fashion trend, from the moment it is
chain stores at fair, affordable prices introduced through to the time it has
Styles generally remain in fashion for become obsolete. Fashions come and go in
2-3 years waves and this can be represented by a
1.6 Haute couture/ High fashion: graph:
Haute couture: new, unique and exclusive
styles that are created by fashion designers
Creations are usually expensive due
to the limited number made and the
outstanding quality of textiles and
finishes
High prices make these fashion items There are 5 phases in a fashion cycle:
affordable only to the very rich and a 1. Introduction
few fashion leaders Fashion designers and fashion
Will only be successful if they are houses introduce a new fashion to be
accepted by fashion leaders and the market for the first time. It is shown on
public! catwalks during international fashion
1.7 Fashion fad: shows
Fashion fad: fashion that is rapidly Famous personalities are
accepted and worn by a relatively small photographed wearing the trend
group of consumers Fashion is now accepted/ rejected by
Items suddenly become popular, but fashion leaders
disappear again just as quickly Very expensive, because of the
Usually last only for one season initially high production costs and risks
run by designers in the product does
not sell
, Not yet available in stores, only in Classic style/timeless fashion:
exclusive boutiques and directly from remains in fashion for very long, often
the designer regarded as timeless, suitable for most
2. Rise people
More people accept the fashion and Standard fashion: generally, remains
buy it in fashion for 2-3 years
Popularity increases
Items are produced on a larger scale,
resulting in lower prices
Clothing stores advertise the fashion
in magazines, newspapers and in their
window displays
3. Peak
Fashion reaches the height of its
popularity and many people wear it
Mass production takes place and its 4. Fashion revival: retrospective/ retro/
available in most stores at affordable classic fashions:
prices Revivals take place when designers
4. Decline look at clothing from previous periods
People become bored with the for inspiration
fashion and are on the lookout for
Retrospective fashions: clothes that
something new imitate styles of previous eras
Fewer people wear it and the fashion
These garments are not antiques/old
becomes less popular fashioned, but just a relatively
In order to get rid of stocks, stores accurate version of an older garment
mark them down as sales items given a new look
New fashion trend is introduced
Reinterpretation of a fashion, with a
5. Obsolescence/ end modern slant
Fashion cycle is now complete
Sometimes it is only the silhouette/
Garments go out of fashion and few shape of a sleeve/collar that is
people are still wearing them repeated, or decorative elements such
Sold at very low prices on sales as embroidery/beading
Old fashion dies out and disappears
Styles are always adapted to suit the
New fashion has already been needs and lifestyle of current period
established
Rise of one fashion wave overlaps 5. Why fashion change?
the decline of the previous fashion Main reason for change in fashions is that
wave. As one fashion starts to consumers quickly become bored with
disappear, the next one has already fashions and want something new. New fashions
keep fashion industry going, creates new employment opportunities which
begun. are good for economy.
Different fashion cycles overlap as
follows: Fashions are mainly influenced by the
following:
Economic factors:
o Inflation -Factors such as
economic recessions and
depressions, inflation, wealth and
poverty can all accelerate/ slow
down changes in fashion
Overlapping waves of fashion cycles
Recession: shorter
period than depression
3. Fashion fads, classic styles and
where there is decline in
standard fashions:
economic trade
The duration (beginning-end) to the Depression: period in
different cycles will vary:
which an economy is greatly
Fashion fad: very short cycle, usually
affected by unemployment,
only 1 year (one season), sudden rise
low output and poverty
in popularity and disappears just as
o Wealth -fashion flourishes in
quickly
communities where consumers
have plenty of money to spend
Clothing
product is usually of a poor design, too
UNIT 1: Fashion extravagant/ just too extreme
1. The concept of fashion: Example: plastic shoes, wearing
1.1 Fashion: gloves
Fashion: style of clothing that a specific 1.8 Classic style/ timeless fashion:
group of people accepts and wears in a Classic style: timeless and remain in
specific place at a specific time fashion because of their simplicity
We are exposed to fashion ideas Good investment as they remain
through the media in advertising, popular over a long period
music, videos and films showing what Always considered elegant and are
we should wear usually of a good quality
1.2 Fashion style: Examples: denim jeans, plain t-shirts
Fashion style: are differences/ additions 2. Influences determining
whereby similar products are distinguished contemporary fashion:
from one another Main influences on fashion industry are:
It is usually lines that serve to 2.1 International fashion shows
distinguish one form from the other Designers introduce their fashion
1.3 Silhouette: ideas to their clients through fashion
Silhouette: outline of your body/ of shows twice a year
garments, which you can see from a 2.2 Celebrities/ icons whose style is
distance, even before you notice the detail copied
of the style Dress style of actors, sport stars,
3 basic silhouettes in clothing: singers, royalty and other famous
cylinder, triangle, bell people is closely followed and imitated
1.4 Fashion trend: Reproductions of the dress styles are
Fashion trend: general direction that a mass-produced so that ordinary
fashion style takes people can also wear them
Fashion always follow trends 2.3 Inspiration from fashions of
1.5 Contemporary fashion/ Standard previous eras:
fashion: Designers use clothing from previous
Contemporary fashion: styles that are eras for inspiration
currently accepted and worn by many 3. Fashion cycles:
people A fashion cycle is the life cycle of a style/
Mass produced and then sold in fashion trend, from the moment it is
chain stores at fair, affordable prices introduced through to the time it has
Styles generally remain in fashion for become obsolete. Fashions come and go in
2-3 years waves and this can be represented by a
1.6 Haute couture/ High fashion: graph:
Haute couture: new, unique and exclusive
styles that are created by fashion designers
Creations are usually expensive due
to the limited number made and the
outstanding quality of textiles and
finishes
High prices make these fashion items There are 5 phases in a fashion cycle:
affordable only to the very rich and a 1. Introduction
few fashion leaders Fashion designers and fashion
Will only be successful if they are houses introduce a new fashion to be
accepted by fashion leaders and the market for the first time. It is shown on
public! catwalks during international fashion
1.7 Fashion fad: shows
Fashion fad: fashion that is rapidly Famous personalities are
accepted and worn by a relatively small photographed wearing the trend
group of consumers Fashion is now accepted/ rejected by
Items suddenly become popular, but fashion leaders
disappear again just as quickly Very expensive, because of the
Usually last only for one season initially high production costs and risks
run by designers in the product does
not sell
, Not yet available in stores, only in Classic style/timeless fashion:
exclusive boutiques and directly from remains in fashion for very long, often
the designer regarded as timeless, suitable for most
2. Rise people
More people accept the fashion and Standard fashion: generally, remains
buy it in fashion for 2-3 years
Popularity increases
Items are produced on a larger scale,
resulting in lower prices
Clothing stores advertise the fashion
in magazines, newspapers and in their
window displays
3. Peak
Fashion reaches the height of its
popularity and many people wear it
Mass production takes place and its 4. Fashion revival: retrospective/ retro/
available in most stores at affordable classic fashions:
prices Revivals take place when designers
4. Decline look at clothing from previous periods
People become bored with the for inspiration
fashion and are on the lookout for
Retrospective fashions: clothes that
something new imitate styles of previous eras
Fewer people wear it and the fashion
These garments are not antiques/old
becomes less popular fashioned, but just a relatively
In order to get rid of stocks, stores accurate version of an older garment
mark them down as sales items given a new look
New fashion trend is introduced
Reinterpretation of a fashion, with a
5. Obsolescence/ end modern slant
Fashion cycle is now complete
Sometimes it is only the silhouette/
Garments go out of fashion and few shape of a sleeve/collar that is
people are still wearing them repeated, or decorative elements such
Sold at very low prices on sales as embroidery/beading
Old fashion dies out and disappears
Styles are always adapted to suit the
New fashion has already been needs and lifestyle of current period
established
Rise of one fashion wave overlaps 5. Why fashion change?
the decline of the previous fashion Main reason for change in fashions is that
wave. As one fashion starts to consumers quickly become bored with
disappear, the next one has already fashions and want something new. New fashions
keep fashion industry going, creates new employment opportunities which
begun. are good for economy.
Different fashion cycles overlap as
follows: Fashions are mainly influenced by the
following:
Economic factors:
o Inflation -Factors such as
economic recessions and
depressions, inflation, wealth and
poverty can all accelerate/ slow
down changes in fashion
Overlapping waves of fashion cycles
Recession: shorter
period than depression
3. Fashion fads, classic styles and
where there is decline in
standard fashions:
economic trade
The duration (beginning-end) to the Depression: period in
different cycles will vary:
which an economy is greatly
Fashion fad: very short cycle, usually
affected by unemployment,
only 1 year (one season), sudden rise
low output and poverty
in popularity and disappears just as
o Wealth -fashion flourishes in
quickly
communities where consumers
have plenty of money to spend
