BCOR 350 Quiz 2 Questions and
Answers 100% Pass
Attempt - ✔✔1
A perceptual map involves drawing a graph with _____ sections. - ✔✔four
The goal of the positioning process is to _____. Select all that apply. - ✔✔design an
identity that confirms the value of the product
explain why and how the offering is better than the competitions
When considering how a positioning strategy impacts promotion, a marketer should
ask which question? - ✔✔What behavioral shift are you trying to create as you launch
your new positioning?
True or false: A catchy, memorable positioning statement will take hold in the minds of
consumers; therefore, it might be effective even if it is not credible and convincing. -
✔✔False
Emily Charlene, All Rights Reserved © 2025 1
, True or false: Repositioning has the potential to undermine or weaken market
perceptions, as well as offer the opportunity to make something new and better. -
✔✔True
Which of the following is an advantage of using secondary sources for marketing
research? Select all that apply. - ✔✔They are considerably less expensive than using
primary data.
Collecting data from them takes less time than collecting primary data.
True or false: Primary research analyzes information that has already been collected for
another purpose by a third party, such as a government agency, an industry association,
or another company. - ✔✔False
True or false: It is a good idea for marketers to keep up with their competitors by
reading competitors company websites, following them on social media, and
monitoring press releases and other published content. - ✔✔True
Internal data consists of information that companies _____. - ✔✔collect about their
customers
Which of the following are disadvantages of using in-depth interviews in research?
Select all that apply. - ✔✔Compensation and incentives can make them expensive.
Emily Charlene, All Rights Reserved © 2025 2
Answers 100% Pass
Attempt - ✔✔1
A perceptual map involves drawing a graph with _____ sections. - ✔✔four
The goal of the positioning process is to _____. Select all that apply. - ✔✔design an
identity that confirms the value of the product
explain why and how the offering is better than the competitions
When considering how a positioning strategy impacts promotion, a marketer should
ask which question? - ✔✔What behavioral shift are you trying to create as you launch
your new positioning?
True or false: A catchy, memorable positioning statement will take hold in the minds of
consumers; therefore, it might be effective even if it is not credible and convincing. -
✔✔False
Emily Charlene, All Rights Reserved © 2025 1
, True or false: Repositioning has the potential to undermine or weaken market
perceptions, as well as offer the opportunity to make something new and better. -
✔✔True
Which of the following is an advantage of using secondary sources for marketing
research? Select all that apply. - ✔✔They are considerably less expensive than using
primary data.
Collecting data from them takes less time than collecting primary data.
True or false: Primary research analyzes information that has already been collected for
another purpose by a third party, such as a government agency, an industry association,
or another company. - ✔✔False
True or false: It is a good idea for marketers to keep up with their competitors by
reading competitors company websites, following them on social media, and
monitoring press releases and other published content. - ✔✔True
Internal data consists of information that companies _____. - ✔✔collect about their
customers
Which of the following are disadvantages of using in-depth interviews in research?
Select all that apply. - ✔✔Compensation and incentives can make them expensive.
Emily Charlene, All Rights Reserved © 2025 2
