Hubspot - Social Media Marketing Certification Exam & Answers
1. Why is social media an important part of inbound Social media is a
marketing? one-to-one medi-
um you can use to
1. Social media helps you reach millions of people in market in a direct,
distant countries. human way.
2. Users have the best customer service experiences
in social media.
3. Social media is a one-to-one medium you can use
to market in a direct, human way.
4. Social media has better advertising options than
traditional media.
2. When you dig deeper into the development of your Psychographics
buyer persona, what type of information do you want
to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth
3. What is a vanity metric? A surface-level
metric that doesn't
1. A metric that shows the sentiment of your brand in correlate with your
social business success
2. A key performance indicator (KPI) that shows you
how popular your company is
3. A surface-level metric that doesn't correlate with
your business success
4. True or false? Follower count is often considered to True
be a vanity metric.
1. True
2. False
5. Which KPI will executives be more responsive to? Return on invest-
ment (ROI)
1. Reach
, Hubspot - Social Media Marketing Certification Exam & Answers
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI)
6. Why should you start planning the structure of your To help you deter-
team by looking at business goals? mine what chan-
nels and content
1. To help you determine what channels and content you'll need and the
you'll need and the staffing to make it happen. staffing to make it
2. To know if advertising is a priority so you can happen.
allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time
and lack of people are obstacles that you'll need to
overcome.
7. Which of the following steps is NOT one you need Gather industry
to think about when planning how to structure your data to support
social team? your goal.
1. Plan your business and social goals one to three
years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal.
8. True or false? You should develop your social media False
budget before you create your social media plan.
1. True
2. False
9. What did Simon Sinek recommend you do to get Explain to the cus-
people to buy in to your products or ideas? tomer why they
need what you're
1. Be clear about all the features so that the customer selling.
is not confused.
2. Outline all the steps you're planning on taking to
make sure that the product/project meets the cus-
tomer's needs.
3. Explain to the customer why they need what you're
, Hubspot - Social Media Marketing Certification Exam & Answers
selling.
4. Tell them how your product/project has worked for
other types of people or companies.
10. Social media listening can help . the people in all
parts of your or-
1. your marketing research team only ganization do their
2. your sales team find opportunities jobs better
3. your product team learn from feedback
4. the people in all parts of your organization do their
jobs better
11. Before you post anything on social media, you should Buyer persona
have a clear understanding of your .
1. buyer persona
2. advertising budget
3. team dynamic
4. promotion schedule
12. Which of the below statements about social listening It gives you the op-
is true? portunity to mea-
sure the perfor-
1. It gives you the opportunity to measure the perfor- mance of your so-
mance of your social media. cial media.
2. It can ruin your reputation.
3. It can help you monetize your services.
4. It can help you filter messages so your customer
service staff doesn't have to deal with them directly.
13. Why would you want to identify who your brand su- People are more
perfans are and reward them? likely to purchase
a product if a
1. You can measure the results from social marketing friend or someone
campaigns when influencers participate. they admire men-
2. People are more likely to purchase a product if a tions it in social
friend or someone they admire mentions it in social media.
media.
3. You can learn a lot about how influencers work with
your competition.
1. Why is social media an important part of inbound Social media is a
marketing? one-to-one medi-
um you can use to
1. Social media helps you reach millions of people in market in a direct,
distant countries. human way.
2. Users have the best customer service experiences
in social media.
3. Social media is a one-to-one medium you can use
to market in a direct, human way.
4. Social media has better advertising options than
traditional media.
2. When you dig deeper into the development of your Psychographics
buyer persona, what type of information do you want
to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth
3. What is a vanity metric? A surface-level
metric that doesn't
1. A metric that shows the sentiment of your brand in correlate with your
social business success
2. A key performance indicator (KPI) that shows you
how popular your company is
3. A surface-level metric that doesn't correlate with
your business success
4. True or false? Follower count is often considered to True
be a vanity metric.
1. True
2. False
5. Which KPI will executives be more responsive to? Return on invest-
ment (ROI)
1. Reach
, Hubspot - Social Media Marketing Certification Exam & Answers
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI)
6. Why should you start planning the structure of your To help you deter-
team by looking at business goals? mine what chan-
nels and content
1. To help you determine what channels and content you'll need and the
you'll need and the staffing to make it happen. staffing to make it
2. To know if advertising is a priority so you can happen.
allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time
and lack of people are obstacles that you'll need to
overcome.
7. Which of the following steps is NOT one you need Gather industry
to think about when planning how to structure your data to support
social team? your goal.
1. Plan your business and social goals one to three
years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal.
8. True or false? You should develop your social media False
budget before you create your social media plan.
1. True
2. False
9. What did Simon Sinek recommend you do to get Explain to the cus-
people to buy in to your products or ideas? tomer why they
need what you're
1. Be clear about all the features so that the customer selling.
is not confused.
2. Outline all the steps you're planning on taking to
make sure that the product/project meets the cus-
tomer's needs.
3. Explain to the customer why they need what you're
, Hubspot - Social Media Marketing Certification Exam & Answers
selling.
4. Tell them how your product/project has worked for
other types of people or companies.
10. Social media listening can help . the people in all
parts of your or-
1. your marketing research team only ganization do their
2. your sales team find opportunities jobs better
3. your product team learn from feedback
4. the people in all parts of your organization do their
jobs better
11. Before you post anything on social media, you should Buyer persona
have a clear understanding of your .
1. buyer persona
2. advertising budget
3. team dynamic
4. promotion schedule
12. Which of the below statements about social listening It gives you the op-
is true? portunity to mea-
sure the perfor-
1. It gives you the opportunity to measure the perfor- mance of your so-
mance of your social media. cial media.
2. It can ruin your reputation.
3. It can help you monetize your services.
4. It can help you filter messages so your customer
service staff doesn't have to deal with them directly.
13. Why would you want to identify who your brand su- People are more
perfans are and reward them? likely to purchase
a product if a
1. You can measure the results from social marketing friend or someone
campaigns when influencers participate. they admire men-
2. People are more likely to purchase a product if a tions it in social
friend or someone they admire mentions it in social media.
media.
3. You can learn a lot about how influencers work with
your competition.
