google ads test UPDATED Questions and
CORRECT Answers
How can google ads help you advance your business goals?
-by driving online, in-app, in-person, and over-the-phone sales
-by building awareness of your brand
-by influencing consideration of your products and services
-all of the above - CORRECT ANSWER - -all of the above
increase brand awareness when users are browsing content they're interested in online? -
CORRECT ANSWER - DISPLAY
promote your products, share details about your inventory, and boost traffic to your online or
physical store - CORRECT ANSWER - SHOPPING
Drive action on your site when users are searching for similar products or services. - CORRECT
ANSWER - SEARCH
reach your target audience at scale and bring your business story to life - CORRECT
ANSWER - VIDEO
These ads show up next to google search results and on other google partner sites, like youtube,
when people search for products or services you offer - CORRECT ANSWER - SEARCH
These ads appear on their own or within other streaming video content on YouTube and across
the Google Display Network. - CORRECT ANSWER - VIDEO
,These ads promote your products by giving users detailed information about what you're selling.
They appear on Google Shopping and next to search results. - CORRECT ANSWER -
SHOPPING
These ads drive engagement, app installs, and in-app purchases. They appear across the Google
Search and Display Networks, as well as on Google Play and YouTube. - CORRECT
ANSWER - APP
which marketing goal matches the campaign goal of "get more customers to learn about your
new products" - CORRECT ANSWER - web traffic
which marketing goal matches the campaign goal of "gather contact details through a signup
page" - CORRECT ANSWER - leads
which marketing goal matches the campaign goal of "encourage customers to complete a
purchase" - CORRECT ANSWER - sales
If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the
best way for her to do this? - CORRECT ANSWER - she can create a new ad group for the
end-of-year sale
A new suitcase company wants to attract customers to their website. In their situation, what are
the benefits of using broad match?
-they can reach potential customers that haven't yet heard of their brand
-they can make sure to only reach customers looking to purchase carry-ons
-they won't have to create an exhaustive keyword list of every type of suitcase they sell
-they will only reach people searching for their brand - CORRECT ANSWER - -they can
reach potential customers that haven't yet heard of their brand
-they won't have to create an exhaustive keyword list of every type of suitcase they sell
, If your exact match keyword is [running shoes], which searches may prompt your ad to show?
-best running shoes
-shoes best for running
-running sneakers
- running shoe
-shoes for running - CORRECT ANSWER - -running sneakers
-running shoe
-shoes for running
the broader match types (broad and broad match modifier) help you discover terms that you
might not be aware of already - CORRECT ANSWER - TRUE
exact match is good for those search terms you know your customers will be using when they're
searching for a product or service that you want to provide specific messaging too - CORRECT
ANSWER - TRUE
What's the process of creating a dynamic search ad - CORRECT ANSWER - 1. person
types in a search term
2. google matches that search to the landing page most relevant on your site
3. google's algorithm creates an ad based on your template and a tailor-made headline
What is the key value proposition of Google Search campaigns?
-show your ads when a customer is searching for your product or service
-influence organic results
-appear as a text ad, a video ad, or a banner ad on one of google's partner sites
-reach people on google.com that might be interested in your brand, regardless of what they're
searching for - CORRECT ANSWER - show your ads when a customer is searching for
your product or service
CORRECT Answers
How can google ads help you advance your business goals?
-by driving online, in-app, in-person, and over-the-phone sales
-by building awareness of your brand
-by influencing consideration of your products and services
-all of the above - CORRECT ANSWER - -all of the above
increase brand awareness when users are browsing content they're interested in online? -
CORRECT ANSWER - DISPLAY
promote your products, share details about your inventory, and boost traffic to your online or
physical store - CORRECT ANSWER - SHOPPING
Drive action on your site when users are searching for similar products or services. - CORRECT
ANSWER - SEARCH
reach your target audience at scale and bring your business story to life - CORRECT
ANSWER - VIDEO
These ads show up next to google search results and on other google partner sites, like youtube,
when people search for products or services you offer - CORRECT ANSWER - SEARCH
These ads appear on their own or within other streaming video content on YouTube and across
the Google Display Network. - CORRECT ANSWER - VIDEO
,These ads promote your products by giving users detailed information about what you're selling.
They appear on Google Shopping and next to search results. - CORRECT ANSWER -
SHOPPING
These ads drive engagement, app installs, and in-app purchases. They appear across the Google
Search and Display Networks, as well as on Google Play and YouTube. - CORRECT
ANSWER - APP
which marketing goal matches the campaign goal of "get more customers to learn about your
new products" - CORRECT ANSWER - web traffic
which marketing goal matches the campaign goal of "gather contact details through a signup
page" - CORRECT ANSWER - leads
which marketing goal matches the campaign goal of "encourage customers to complete a
purchase" - CORRECT ANSWER - sales
If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale, what's the
best way for her to do this? - CORRECT ANSWER - she can create a new ad group for the
end-of-year sale
A new suitcase company wants to attract customers to their website. In their situation, what are
the benefits of using broad match?
-they can reach potential customers that haven't yet heard of their brand
-they can make sure to only reach customers looking to purchase carry-ons
-they won't have to create an exhaustive keyword list of every type of suitcase they sell
-they will only reach people searching for their brand - CORRECT ANSWER - -they can
reach potential customers that haven't yet heard of their brand
-they won't have to create an exhaustive keyword list of every type of suitcase they sell
, If your exact match keyword is [running shoes], which searches may prompt your ad to show?
-best running shoes
-shoes best for running
-running sneakers
- running shoe
-shoes for running - CORRECT ANSWER - -running sneakers
-running shoe
-shoes for running
the broader match types (broad and broad match modifier) help you discover terms that you
might not be aware of already - CORRECT ANSWER - TRUE
exact match is good for those search terms you know your customers will be using when they're
searching for a product or service that you want to provide specific messaging too - CORRECT
ANSWER - TRUE
What's the process of creating a dynamic search ad - CORRECT ANSWER - 1. person
types in a search term
2. google matches that search to the landing page most relevant on your site
3. google's algorithm creates an ad based on your template and a tailor-made headline
What is the key value proposition of Google Search campaigns?
-show your ads when a customer is searching for your product or service
-influence organic results
-appear as a text ad, a video ad, or a banner ad on one of google's partner sites
-reach people on google.com that might be interested in your brand, regardless of what they're
searching for - CORRECT ANSWER - show your ads when a customer is searching for
your product or service
