McMillan COB 300D Set
Questions With Reviewed Correct
Detailed Answers
New Update!!
1. Ace Shoe Company sells heel replacement kits for men's shoes. It has fixed
costs of $6 million and unit variable costs of $5 per pair. Ace would like to earn a
profit of $2 million; how many pairs must they sell at a price of $15?
-100,000 kits
-1,400,000 kits
-200,000 kits
-600.000 kits
-800,000 kits - ANSWER -800,000 kits
2. Which branding strategy can also be called a family branding strategy?
-Mixed brand
-Generic brand
-Multiproduct
-Multibrand
-Co brand - ANSWER -Multiproduct
3. Which type of retailer uses a discount style retail format?
-Costco
,-Lowes
-Kroger
-Best buy
-Target - ANSWER -Target
4. What type of shopping center would have retailers like Kroger and TJ Maxe
serving as it's anchor stores have the second smallest trade area?
-Power
-Super Regional
-Neighborhood
-Community
-Regional - ANSWER -Community
5. Product and target market characteristics usually determine the type of
coverage a product receives. For which of the following products is selective
distribution most appropriate?
-Laundry detergent
-Jaguar automobiles
-A dress shirt
-Yogurt
-Gasoline - ANSWER -Jaguar automobiles??? (somehow was counted as
wrong)
6. When a company stops manufacturing a line of shoes in order to start up the
manufacturing of a new line of shoes but will continue to sell all remaining shoes
in the old line until they are gone is engaging in what type of product deletion?
, -Limited release
-Run out
-Product switching
-Elimination of manufacturing facilities
-Phase out - ANSWER -Run out
7. Which of the following is an example of a retailer using a category killer style of
retail format?
-Costco
-Walmart
-Target
-Home Depot
-Kroger - ANSWER -Home Depot
8. Pepsi sells it's products via 3 distinct channels, vending, food service and retail,
what distribution approach is
Pepsi using?
-Horizontal channel integration
-Direct distribution
-Beverage channel
-Pepsi is the channel captain
-Dual distribution - ANSWER -Direct distribution
Questions With Reviewed Correct
Detailed Answers
New Update!!
1. Ace Shoe Company sells heel replacement kits for men's shoes. It has fixed
costs of $6 million and unit variable costs of $5 per pair. Ace would like to earn a
profit of $2 million; how many pairs must they sell at a price of $15?
-100,000 kits
-1,400,000 kits
-200,000 kits
-600.000 kits
-800,000 kits - ANSWER -800,000 kits
2. Which branding strategy can also be called a family branding strategy?
-Mixed brand
-Generic brand
-Multiproduct
-Multibrand
-Co brand - ANSWER -Multiproduct
3. Which type of retailer uses a discount style retail format?
-Costco
,-Lowes
-Kroger
-Best buy
-Target - ANSWER -Target
4. What type of shopping center would have retailers like Kroger and TJ Maxe
serving as it's anchor stores have the second smallest trade area?
-Power
-Super Regional
-Neighborhood
-Community
-Regional - ANSWER -Community
5. Product and target market characteristics usually determine the type of
coverage a product receives. For which of the following products is selective
distribution most appropriate?
-Laundry detergent
-Jaguar automobiles
-A dress shirt
-Yogurt
-Gasoline - ANSWER -Jaguar automobiles??? (somehow was counted as
wrong)
6. When a company stops manufacturing a line of shoes in order to start up the
manufacturing of a new line of shoes but will continue to sell all remaining shoes
in the old line until they are gone is engaging in what type of product deletion?
, -Limited release
-Run out
-Product switching
-Elimination of manufacturing facilities
-Phase out - ANSWER -Run out
7. Which of the following is an example of a retailer using a category killer style of
retail format?
-Costco
-Walmart
-Target
-Home Depot
-Kroger - ANSWER -Home Depot
8. Pepsi sells it's products via 3 distinct channels, vending, food service and retail,
what distribution approach is
Pepsi using?
-Horizontal channel integration
-Direct distribution
-Beverage channel
-Pepsi is the channel captain
-Dual distribution - ANSWER -Direct distribution
