Section 10: Domestic Tourism Growth
DTGS is a plan implemented to achieve growth in domestic tourism, job creation,
domestic traveling.
The DTGS 3 main goals:
GDP growth: increase expenditure of tourist and reducing seasonality
Job creation: employment means people are empowered and unemployment
is addressed. People can create their own businesses
Transformation: people from different lives and races are giving a chance to
create their own business and give meaning to domestic tourism.
How each of the following goals can be reached and their objectives to transform the
tourism sector:
o Increasing expenditure/domestic revenue: encouraging people to expand their
duration of their holiday and the length of time they stay and creating more
opportunities for tourist to spend more money.
o Reducing seasonality: encouraging people to travel all year round and not just
in school holidays. This creates more money and employment
o Improving geographic spread of tourism: encourage to travel in less popular
provinces and encouraging inter-provincial travel.
o Increase volumes: convert people who don’t travel domestically to, exploiting
existing resources we have to encourage domestic tourism. Grow and
develop the domestic tourism industry.
o Enhance travel culture among all South Africans : provide educational
programs and voluntary work.
o Utilising events to encourage all year-round travel: creating sport events and
matches to encourage people to travel
o Increasing safety: helps people to feel safe when traveling a country and
encourages more tourism
o Reducing crime: attracts more tourists and having visible police promotes
safety
, Section 11: Market segment
Group of customers within a total market that has the same characteristics, needs
and wants. They are likely to be interested in the same type of tourism products.
The seven domestic tourism market segments
Young and upcoming: they are young and don’t have much spending power
Independent young couples and families: belong to broader established
domestic tourism market segment, both will properly use their credit cards
Golden active couples: Belongs to broader established domestic tourism
market segment, high card use than others.
Striving families: belongs to emerging domestic tourism market segment,
don’t earn big salaries, save for holidays
Well-off homely couples: belongs to emerging domestic tourism market
segment, well off, high credit card usage.
Home-based low-income couples: belongs to broader untapped domestic
tourism market segment, don’t travel much, and don’t spend much.
Older families with basic needs: belongs to boarder untapped domestic
tourism market segment, high income, high credit card usage.
The seven domestic tourism products and segments
City breaks Young and upcoming, well-off homely couples + independent
young couples and families
Bush retreats Golden active couples, striving families, independent young
families
Costal getaways Young and upcoming, independent young families, striving
families
Event wonders Young and upcoming, independent young families and couples,
well-off homely couples
Mountain escape Well-off homely couples, independent young families
Cultural discoveries Young and upcoming, golden active couples
Countryside meanders Golden active families, well-off homely coupes and independent
young couples
DTGS is a plan implemented to achieve growth in domestic tourism, job creation,
domestic traveling.
The DTGS 3 main goals:
GDP growth: increase expenditure of tourist and reducing seasonality
Job creation: employment means people are empowered and unemployment
is addressed. People can create their own businesses
Transformation: people from different lives and races are giving a chance to
create their own business and give meaning to domestic tourism.
How each of the following goals can be reached and their objectives to transform the
tourism sector:
o Increasing expenditure/domestic revenue: encouraging people to expand their
duration of their holiday and the length of time they stay and creating more
opportunities for tourist to spend more money.
o Reducing seasonality: encouraging people to travel all year round and not just
in school holidays. This creates more money and employment
o Improving geographic spread of tourism: encourage to travel in less popular
provinces and encouraging inter-provincial travel.
o Increase volumes: convert people who don’t travel domestically to, exploiting
existing resources we have to encourage domestic tourism. Grow and
develop the domestic tourism industry.
o Enhance travel culture among all South Africans : provide educational
programs and voluntary work.
o Utilising events to encourage all year-round travel: creating sport events and
matches to encourage people to travel
o Increasing safety: helps people to feel safe when traveling a country and
encourages more tourism
o Reducing crime: attracts more tourists and having visible police promotes
safety
, Section 11: Market segment
Group of customers within a total market that has the same characteristics, needs
and wants. They are likely to be interested in the same type of tourism products.
The seven domestic tourism market segments
Young and upcoming: they are young and don’t have much spending power
Independent young couples and families: belong to broader established
domestic tourism market segment, both will properly use their credit cards
Golden active couples: Belongs to broader established domestic tourism
market segment, high card use than others.
Striving families: belongs to emerging domestic tourism market segment,
don’t earn big salaries, save for holidays
Well-off homely couples: belongs to emerging domestic tourism market
segment, well off, high credit card usage.
Home-based low-income couples: belongs to broader untapped domestic
tourism market segment, don’t travel much, and don’t spend much.
Older families with basic needs: belongs to boarder untapped domestic
tourism market segment, high income, high credit card usage.
The seven domestic tourism products and segments
City breaks Young and upcoming, well-off homely couples + independent
young couples and families
Bush retreats Golden active couples, striving families, independent young
families
Costal getaways Young and upcoming, independent young families, striving
families
Event wonders Young and upcoming, independent young families and couples,
well-off homely couples
Mountain escape Well-off homely couples, independent young families
Cultural discoveries Young and upcoming, golden active couples
Countryside meanders Golden active families, well-off homely coupes and independent
young couples
