MNM4805 Assignment 3 (COMPLETE ANSWERS) 2024 (PORTFOLIO)

MNM4805 Assignment 3 (COMPLETE ANSWERS) 2024 (PORTFOLIO)..100% correct questions, answers, workings, and explanations..FOR ANY ASSIGNMENT ASSISTANCE OR GETTING ANY OF LATEST EXAM PACK KINDLY EMAIL AT ...ASSIGNMENT 03 (EXAMINATION PORTFOLIO) You will not write an examination for this Unisa module. Assignment 03 (Examination Portfolio) replaces the traditional examination. This assignment requires that you combine all that you have done in Assignments 01 and 02, taking into consideration the comments and guidelines that you have received on the previous two assignments. When submitting this assignment, be sure to use the correct unique number, as shown below: Assignment number Due date Unique number Assignment 03 TBA TBA INSTRUCTIONS • Use the same information that you used for the previous two assignments. Use an appropriate layout, headings, subheadings and structure. • Integrate the two assignments and make changes based on the feedback you have received. You may also make additional changes based on your expanded experience. • Remember that a stricter marking approach will be followed h e r e because you are expected to produce a higher standard of work based on the marker’s comments, guidelines and your experience. • The total length of this assignment should be 10 to 20 pages. • The assignment must be submitted via myUnisa. • Complete and attach a copy of the Declaration of own work (see Addendum D) to your answer file. The marking of the final portfolio will be based on the following marking rubric and criteria: Criteria Weight % Theory Practical application Technical presentation Title Index/table of contents Numbered headings and subheadings Bibliography/List of references Source references in the text Introduction and conclusion 10% 5 5 The strategic marketing plan and objectives - Summary of the existing marketing situation and a SWOT analysis - Marketing objectives 40% 20 20 The overall generic market and marketing strategies, defining target market(s), the traditional marketing mix strategy for products and the additional three Ps 40% 20 20 The marketing budget, action programmes and control 10% 5 5 Total 100% 50 50