lOMoAR cPSD| 42036583
,UNIVERSITY EXAMINATIONS
MAY/JUNE 2024
Examination session: Semester 1/2024
COM2602
Integrated organisational communication
100 marks
Duration: 3 hours
Examiners: Ms PT Ratshinanga and Ms N Langa
Second examiner: Prof BT Mbatha
,Primary information and instructions
• This examination paper consists of four (4) pages.
• This examination paper consists of four (4) questions.
• Answer all the questions.
• Fill in your student number and the module code (COM2602) on your
submission.
• Attach the Declaration to your submission.
Additional information and instructions
1. Upload your answer script as a single file in PDF. Do not password protect your
file or upload it as a “read only” file.
2. You are not allowed to e-mail your script.
3. This is an open-book exam, and so you must include in-text references in your
answers.
4. Preview your submission (answer script) to ensure that it is legible and that you
have uploaded the right file.
5. You are allowed to resubmit your answer script if your file does not upload
successfully the first time.
6. Files in the wrong file format and uncollated answer scripts will not be marked.
7. Answer scripts submitted via unofficial examination platforms (including the
Invigilator cellphone app) will not be marked and you will not be allowed to
resubmit your script.
8. If you submit an incomplete exam script, the mark awarded will be taken as
your final mark. You will not be allowed to resubmit your script.
9. If you submit an illegible scanned script, the mark awarded will be taken as
your final mark.
You will not be allowed to resubmit your script.
10. Submissions will be accepted from registered student accounts only.
11. Students suspected of dishonest conduct during the examinations will be
subjected to disciplinary processes. Unisa has zero tolerance for plagiarism
and/or any other forms of academic dishonesty.
12. Following the official end of the examination, you have 30 minutes in which to
submit your answer script. Any scripts submitted after this will be rejected by
the system, and will not be marked.
13. Students experiencing network or loadshedding problems that prevent them
from completing their examinations within the allotted time may apply for an
aegrotat exam within three (3) days of the original examination session. These
applications must be accompanied by supporting evidence.
If you experience technical problems, contact the SCSC 080 000 1870 or e-mail
or refer to Get-Help for the list of additional contact
numbers. Only communication received from your myLife account will be
considered. This examination uses the Invigilator app.
Please see page 2 of the question paper for the QR code.
3
MAY/JUNE 2024
, YOU HAVE TO ANSWER ALL THE QUESTIONS.
QUESTION 1 COMMUNICATION IN THE ORGANISATION
There is a debate among communicators in the field of organisational communication
regarding the role of communication. Some communicators view communication as a tactical
activity in the organisation, manifested in practices such as public relations or advertising,
while other communicators argue that in fact communication has a strategic role in the
organisation.
Taking this scenario into consideration, discuss the following:
1.1 Discuss, with examples, the concept of strategy according to Mintzberg’s (1987) five
Ps. (20)
1.2 While some communication experts argue that communication plays a strategic role in
the organisation, there are those who believe that it does not play any strategic role.
State your view as to whether communication does or does not play a strategic role
in the organisation, providing evidence to support your answer. (10)
[30]
AND
,UNIVERSITY EXAMINATIONS
MAY/JUNE 2024
Examination session: Semester 1/2024
COM2602
Integrated organisational communication
100 marks
Duration: 3 hours
Examiners: Ms PT Ratshinanga and Ms N Langa
Second examiner: Prof BT Mbatha
,Primary information and instructions
• This examination paper consists of four (4) pages.
• This examination paper consists of four (4) questions.
• Answer all the questions.
• Fill in your student number and the module code (COM2602) on your
submission.
• Attach the Declaration to your submission.
Additional information and instructions
1. Upload your answer script as a single file in PDF. Do not password protect your
file or upload it as a “read only” file.
2. You are not allowed to e-mail your script.
3. This is an open-book exam, and so you must include in-text references in your
answers.
4. Preview your submission (answer script) to ensure that it is legible and that you
have uploaded the right file.
5. You are allowed to resubmit your answer script if your file does not upload
successfully the first time.
6. Files in the wrong file format and uncollated answer scripts will not be marked.
7. Answer scripts submitted via unofficial examination platforms (including the
Invigilator cellphone app) will not be marked and you will not be allowed to
resubmit your script.
8. If you submit an incomplete exam script, the mark awarded will be taken as
your final mark. You will not be allowed to resubmit your script.
9. If you submit an illegible scanned script, the mark awarded will be taken as
your final mark.
You will not be allowed to resubmit your script.
10. Submissions will be accepted from registered student accounts only.
11. Students suspected of dishonest conduct during the examinations will be
subjected to disciplinary processes. Unisa has zero tolerance for plagiarism
and/or any other forms of academic dishonesty.
12. Following the official end of the examination, you have 30 minutes in which to
submit your answer script. Any scripts submitted after this will be rejected by
the system, and will not be marked.
13. Students experiencing network or loadshedding problems that prevent them
from completing their examinations within the allotted time may apply for an
aegrotat exam within three (3) days of the original examination session. These
applications must be accompanied by supporting evidence.
If you experience technical problems, contact the SCSC 080 000 1870 or e-mail
or refer to Get-Help for the list of additional contact
numbers. Only communication received from your myLife account will be
considered. This examination uses the Invigilator app.
Please see page 2 of the question paper for the QR code.
3
MAY/JUNE 2024
, YOU HAVE TO ANSWER ALL THE QUESTIONS.
QUESTION 1 COMMUNICATION IN THE ORGANISATION
There is a debate among communicators in the field of organisational communication
regarding the role of communication. Some communicators view communication as a tactical
activity in the organisation, manifested in practices such as public relations or advertising,
while other communicators argue that in fact communication has a strategic role in the
organisation.
Taking this scenario into consideration, discuss the following:
1.1 Discuss, with examples, the concept of strategy according to Mintzberg’s (1987) five
Ps. (20)
1.2 While some communication experts argue that communication plays a strategic role in
the organisation, there are those who believe that it does not play any strategic role.
State your view as to whether communication does or does not play a strategic role
in the organisation, providing evidence to support your answer. (10)
[30]
AND
