MNG3702 OCTOBER EXAM 2024
QUESTIONS 1
The first principle of strategy implementation, is to translate the corporate strategy
into the logical architecture of a strategy map and Balanced Scorecard (BSC) to
specify the details of the critical elements of the corporate strategy.
(See LU5, section 5.5.1, pp 73–74.)
Identify the elements of the BSC.
1.1 Elements of the Balanced Scorecard (BSC)
Financial Perspective
Customer Perspective
Internal Process Perspective
Learning and Growth Perspective
1.2 Strategic Objectives for Each BSC Element
Financial Perspective
The strategic objective to increase profitability by expanding the market share of eco-
friendly products, such as Bananatex, and lowering production costs through enhanced
operational efficiency by 2030. This aligns with the company's vision of financial growth
through sustainable practices.
Customer Perspective
QUESTIONS 1
The first principle of strategy implementation, is to translate the corporate strategy
into the logical architecture of a strategy map and Balanced Scorecard (BSC) to
specify the details of the critical elements of the corporate strategy.
(See LU5, section 5.5.1, pp 73–74.)
Identify the elements of the BSC.
1.1 Elements of the Balanced Scorecard (BSC)
Financial Perspective
Customer Perspective
Internal Process Perspective
Learning and Growth Perspective
1.2 Strategic Objectives for Each BSC Element
Financial Perspective
The strategic objective to increase profitability by expanding the market share of eco-
friendly products, such as Bananatex, and lowering production costs through enhanced
operational efficiency by 2030. This aligns with the company's vision of financial growth
through sustainable practices.
Customer Perspective
