ENTREPRENEURSHIP
Chapter 1 – moving from an idea to producing and marketing a product (pg7)
Unit one - from idea to marketing product
identifying a profitable
Earn enough income to put back into business to grow.
business
Personality & interests - skills - location - time - energy and health -
identify business skills - need in community - your capabilities –
equipment/infrastructure needed?
(needed in concept statement) - description - benefits to customers? -
formulation of idea online/telephone? - packaging? – credibility? - differ from competitors /
uniqueness? – whom, where & how much?
Standardized recipe - Appealing and tasty. Method in detail. Determine
specification of
yield, portion size and number of portions. Photograph (advertise). Test
product
varieties.
Using same method to produce exact same product. use same
Standardized recipe measurements and yield, recipe, cooking time and temp of oven. Same
brand of ingredients. Same texture, size and shape.
, Chapter 2 – choice of a suitable products (pg10)
Unit one - choosing product
Draw up a self-assessment form. Analyse skills. If there is lack of own skills
availability of human (employment may be needed). Assess – 1. technical skills 2. financial
skills know-how 3. people skills 4. ability to motivate yourself 5. ability to
motivate others.
availability of financial Make use of available resources. Analyse financial position and start-up
skills costs.
Convenient work flow. Minimum movement within limited space.
Should be available:
Lighting
availability of
Ventilation
workspace
Correct surfaces
Fire safety
Utensils (stainless steel – no crevices)
Must be easily available (in area)
Good relationship with supplier
availability of raw
Use fruit and veg in season
materials
Plant fruit trees if space available.
Use good quality raw mats to produce good quality products
No customers = no business. Identify what consumers want:
good value for money. relevant to TM
be original. Adapt to customer needs.
consumer appeal to Be different. Not too different.
product Keep up with trends.
Standardize products. Same quality every time.
Available where customers need it. (Deliver)
Make different sizes to suit needs of customers.
Chapter 3 – efficient production (pg15)
Chapter 1 – moving from an idea to producing and marketing a product (pg7)
Unit one - from idea to marketing product
identifying a profitable
Earn enough income to put back into business to grow.
business
Personality & interests - skills - location - time - energy and health -
identify business skills - need in community - your capabilities –
equipment/infrastructure needed?
(needed in concept statement) - description - benefits to customers? -
formulation of idea online/telephone? - packaging? – credibility? - differ from competitors /
uniqueness? – whom, where & how much?
Standardized recipe - Appealing and tasty. Method in detail. Determine
specification of
yield, portion size and number of portions. Photograph (advertise). Test
product
varieties.
Using same method to produce exact same product. use same
Standardized recipe measurements and yield, recipe, cooking time and temp of oven. Same
brand of ingredients. Same texture, size and shape.
, Chapter 2 – choice of a suitable products (pg10)
Unit one - choosing product
Draw up a self-assessment form. Analyse skills. If there is lack of own skills
availability of human (employment may be needed). Assess – 1. technical skills 2. financial
skills know-how 3. people skills 4. ability to motivate yourself 5. ability to
motivate others.
availability of financial Make use of available resources. Analyse financial position and start-up
skills costs.
Convenient work flow. Minimum movement within limited space.
Should be available:
Lighting
availability of
Ventilation
workspace
Correct surfaces
Fire safety
Utensils (stainless steel – no crevices)
Must be easily available (in area)
Good relationship with supplier
availability of raw
Use fruit and veg in season
materials
Plant fruit trees if space available.
Use good quality raw mats to produce good quality products
No customers = no business. Identify what consumers want:
good value for money. relevant to TM
be original. Adapt to customer needs.
consumer appeal to Be different. Not too different.
product Keep up with trends.
Standardize products. Same quality every time.
Available where customers need it. (Deliver)
Make different sizes to suit needs of customers.
Chapter 3 – efficient production (pg15)
