D373 WGU : PA - APPLIES STRATEGIC MARKETING
TOOLS AND METHODOLOGIES
What is a new company entering an established industry with groundbreaking ideas or
products known as? - Answers-Disruption
What is a key factor for product success when a company releases a product that
creates a new product category? - Answers-Consumer education
What is the riskiest growth strategy for a company according to the Ansoff Matrix? -
Answers-Diversification
Which growth strategy in the Ansoff Matrix is represented when a company develops a
new product for a new market? - Answers-Product diversification
What describes the creation of a minimum viable product (MVP)? - Answers-Developing
a product that meets the basic needs of the customers
Which methodology fulfills the basic needs of customers with the intent of building a
more useful final version based on user feedback? - Answers-Minimum viable product
A car dealership calls a new customer to ask about their buying experience. Which
research method is this? - Answers-Personal interview
Which type of research method are focus groups, personal interviews, and shopper
interception? - Answers-Offline
After a product launch, a company wants to know the general public opinion of its new
product. Which research method should the company use? - Answers-Social sentiment
Each time a consumer visits a discount clothing website, the website greets the
consumer by name and suggests new clothing that is similar to the consumer's past
purchases. Which tactic is being applied? - Answers-Personalization
What is impacted when a consumer has a frustrating experience in a website, app, or
other human-to-machine interaction? - Answers-User experience
A consumer visits a website about skylights. After being on the website for 10 seconds,
a window opens in the lower-right corner, and a representative asks if the consumer has
questions. What is driving this response? - Answers-Chatbots
What is the phase of the product life cycle in which a product has a significant market
share? - Answers-Maturity
TOOLS AND METHODOLOGIES
What is a new company entering an established industry with groundbreaking ideas or
products known as? - Answers-Disruption
What is a key factor for product success when a company releases a product that
creates a new product category? - Answers-Consumer education
What is the riskiest growth strategy for a company according to the Ansoff Matrix? -
Answers-Diversification
Which growth strategy in the Ansoff Matrix is represented when a company develops a
new product for a new market? - Answers-Product diversification
What describes the creation of a minimum viable product (MVP)? - Answers-Developing
a product that meets the basic needs of the customers
Which methodology fulfills the basic needs of customers with the intent of building a
more useful final version based on user feedback? - Answers-Minimum viable product
A car dealership calls a new customer to ask about their buying experience. Which
research method is this? - Answers-Personal interview
Which type of research method are focus groups, personal interviews, and shopper
interception? - Answers-Offline
After a product launch, a company wants to know the general public opinion of its new
product. Which research method should the company use? - Answers-Social sentiment
Each time a consumer visits a discount clothing website, the website greets the
consumer by name and suggests new clothing that is similar to the consumer's past
purchases. Which tactic is being applied? - Answers-Personalization
What is impacted when a consumer has a frustrating experience in a website, app, or
other human-to-machine interaction? - Answers-User experience
A consumer visits a website about skylights. After being on the website for 10 seconds,
a window opens in the lower-right corner, and a representative asks if the consumer has
questions. What is driving this response? - Answers-Chatbots
What is the phase of the product life cycle in which a product has a significant market
share? - Answers-Maturity
