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COM2601 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024

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COM2601 Assignment 3 PORTFOLIO
(COMPLETE ANSWERS) Semester 2 2024

, COM2601 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
QUESTION 1 COMPANY PROFILE [5] 1 Write a brief
background on the company you have chosen to observe. (5) To
create a company profile, you need to provide a brief background that highlights key aspects of
the business. Here’s an outline of what to include:

1. Company Overview: Provide the company's name, when it was founded, and the type of
industry it operates in (e.g., technology, manufacturing, retail).
2. Founders and Key People: Mention the founders and current leadership team (CEO,
board members, etc.).
3. Products/Services: Describe the main products or services the company offers and how
they contribute to its overall mission.
4. Geographic Reach: Specify if the company operates locally, nationally, or
internationally.
5. Significant Achievements: Highlight any major milestones, achievements, or awards the
company has received.

If you have a specific company in mind, I can help you craft the profile with more specific
details!

QUESTION 2 COMMUNICATION IN THE ORGANISATION [20]
2.1 Briefly discuss the difference between formal and informal
networks. (4) 2.2 Identify the formal and informal channels of
communication within your chosen organisation. Also indicate if
you think these communication channels are appropriate for the
specific organisation. (6) 2.3 Describe the flow of communication
within organisations in general, with specific reference to upward,
downward and horizontal flow of communication within
organisations. (6) 2.4 How would you describe the flow of
communication in the organisation you visited? Illustrate your
answer by drawing an organogram of the flow of communication
within the organisation. (Use networks or channels of
communication as guidelines.) (4)
2.1 Difference Between Formal and Informal Networks (4 Marks)

 Formal Networks: These are structured, hierarchical communication channels within an
organization, following official protocols. Formal communication typically includes

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