MNM3709
ASSIGNMENT 3 (SEMESTER 2)..
DUE DATE: 1 October 2024..
PREVIEW:
QUESTION 1: Generic Strategies for Competitive Advantage
1. Cost Leadership
OBC Meat and Chicken can adopt a cost leadership strategy by offering lower-priced meat products
compared to its competitors. By sourcing meat locally and minimizing overhead costs, OBC can
maintain profitability while offering affordable products. This approach would attract price-
sensitive consumers, creating a strong competitive advantage. The ability to maintain lower prices
while ensuring quality allows OBC to dominate the market among budget-conscious shoppers.
2. Differentiation
OBC can differentiate itself by providing a distinctive selection of high-quality, organic, or locally
sourced meat products. By emphasizing the freshness and ethical sourcing of their products, OBC
appeals to health-conscious consumers who value sustainability and transparency. This unique
positioning enhances OBC’s brand image and allows it to stand out from competitors, thereby
capturing a more affluent or environmentally conscious customer base.
3. Focus Strategy
OBC may implement a focus strategy by concentrating on a specific market segment, such as low-
income communities in Gauteng. By understanding the particular needs of this demographic, OBC
can tailor its products to fit the preferences and budget constraints of this audience. This focus on a
niche market can lead to strong customer loyalty, as OBC builds a reputation for addressing the
unique demands of its target segment.
Disclaimer: 2: Product Development Strategies for OBC Meat and Chicken
QUESTION
The materials provided are intended for educational and informational purposes only. They should not be
1. Improvement
submitted as original work or used in violation of any academic institution's policies. The buyer is solely
OBC could
responsible for improve the quality
how the materials areof its current chicken products by enhancing flavor or reducing the
used.
fat content. This would appeal to consumers looking for healthier food options. As the market shifts
toward wellness and health, ensuring that OBC’s products reflect these trends is vital for staying
competitive and relevant.
ASSIGNMENT 3 (SEMESTER 2)..
DUE DATE: 1 October 2024..
PREVIEW:
QUESTION 1: Generic Strategies for Competitive Advantage
1. Cost Leadership
OBC Meat and Chicken can adopt a cost leadership strategy by offering lower-priced meat products
compared to its competitors. By sourcing meat locally and minimizing overhead costs, OBC can
maintain profitability while offering affordable products. This approach would attract price-
sensitive consumers, creating a strong competitive advantage. The ability to maintain lower prices
while ensuring quality allows OBC to dominate the market among budget-conscious shoppers.
2. Differentiation
OBC can differentiate itself by providing a distinctive selection of high-quality, organic, or locally
sourced meat products. By emphasizing the freshness and ethical sourcing of their products, OBC
appeals to health-conscious consumers who value sustainability and transparency. This unique
positioning enhances OBC’s brand image and allows it to stand out from competitors, thereby
capturing a more affluent or environmentally conscious customer base.
3. Focus Strategy
OBC may implement a focus strategy by concentrating on a specific market segment, such as low-
income communities in Gauteng. By understanding the particular needs of this demographic, OBC
can tailor its products to fit the preferences and budget constraints of this audience. This focus on a
niche market can lead to strong customer loyalty, as OBC builds a reputation for addressing the
unique demands of its target segment.
Disclaimer: 2: Product Development Strategies for OBC Meat and Chicken
QUESTION
The materials provided are intended for educational and informational purposes only. They should not be
1. Improvement
submitted as original work or used in violation of any academic institution's policies. The buyer is solely
OBC could
responsible for improve the quality
how the materials areof its current chicken products by enhancing flavor or reducing the
used.
fat content. This would appeal to consumers looking for healthier food options. As the market shifts
toward wellness and health, ensuring that OBC’s products reflect these trends is vital for staying
competitive and relevant.
