MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will

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Table of Contents
Introduction ................................................................................................................ 3

Question 1: Individual Factors and Diffusion of Innovation......................................... 3

(a) Individual Factors Influencing Julia's Decision to Purchase the Mahlangu L
Shoes ..................................................................................................................... 3

(b) Factors Influencing the Diffusion of Innovation for the Mahlangu L Brand ........ 4

Question 2: Attitude Functions and Maslow’s Hierarchy of Needs ............................. 5

(a) Functions of Attitude in Julia’s Decision ............................................................ 5

(b) Maslow’s Hierarchy of Needs ............................................................................ 6

Conclusion ................................................................................................................. 7

References ................................................................................................................. 7




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