DPR3705 Assignment 2
(COMPLETE ANSWERS)
Semester 2 2024 - DUE 27
September 2024
CONTACT:
, DPR3705 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 27 September 2024
Activity 1 3.1 Define the concept of Strategic change. (2)
Strategic change refers to the process of implementing significant alterations in an
organization's strategy, direction, or structure to adapt to external or internal factors, such as
shifts in the market, technology, competition, or regulations. This type of change aims to
improve the organization's long-term performance and ensure it remains competitive and
relevant.
3.2 Describe seven barriers to the implementation of a
corporate communication strategy as envisaged by Ehlers
and Lazenby. (14)
According to Ehlers and Lazenby, there are several barriers that can hinder the successful
implementation of a corporate communication strategy. Here are seven barriers they identified:
1. Lack of senior management commitment: When top leadership does not fully support
or prioritize the corporate communication strategy, it can lead to insufficient resources,
focus, or alignment throughout the organization.
2. Inadequate communication channels: If the communication channels within the
organization are not efficient, clear, or well-structured, messages may not be effectively
delivered, causing misunderstandings and delays in implementation.
3. Resistance to change: Employees may resist new communication strategies due to fear
of the unknown, uncertainty, or discomfort with new processes. This resistance can slow
down or completely derail the implementation efforts.
4. Lack of coordination between departments: A corporate communication strategy
requires cooperation across multiple departments. If departments are not aligned or fail to
coordinate, the strategy may not be implemented consistently or effectively.
5. Poor planning: Inadequate planning can lead to poorly defined goals, timelines, or
responsibilities, resulting in a disjointed communication strategy that is difficult to
execute properly.
6. Insufficient resources: A lack of resources, such as financial, human, or technological,
can hinder the implementation of a communication strategy. Without adequate tools and
support, it is challenging to maintain effective communication efforts.
7. Cultural differences: In large, diverse organizations, cultural differences among
employees can create barriers to communication. Misunderstandings or conflicts may
arise if the strategy does not account for or respect these differences.
(COMPLETE ANSWERS)
Semester 2 2024 - DUE 27
September 2024
CONTACT:
, DPR3705 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 27 September 2024
Activity 1 3.1 Define the concept of Strategic change. (2)
Strategic change refers to the process of implementing significant alterations in an
organization's strategy, direction, or structure to adapt to external or internal factors, such as
shifts in the market, technology, competition, or regulations. This type of change aims to
improve the organization's long-term performance and ensure it remains competitive and
relevant.
3.2 Describe seven barriers to the implementation of a
corporate communication strategy as envisaged by Ehlers
and Lazenby. (14)
According to Ehlers and Lazenby, there are several barriers that can hinder the successful
implementation of a corporate communication strategy. Here are seven barriers they identified:
1. Lack of senior management commitment: When top leadership does not fully support
or prioritize the corporate communication strategy, it can lead to insufficient resources,
focus, or alignment throughout the organization.
2. Inadequate communication channels: If the communication channels within the
organization are not efficient, clear, or well-structured, messages may not be effectively
delivered, causing misunderstandings and delays in implementation.
3. Resistance to change: Employees may resist new communication strategies due to fear
of the unknown, uncertainty, or discomfort with new processes. This resistance can slow
down or completely derail the implementation efforts.
4. Lack of coordination between departments: A corporate communication strategy
requires cooperation across multiple departments. If departments are not aligned or fail to
coordinate, the strategy may not be implemented consistently or effectively.
5. Poor planning: Inadequate planning can lead to poorly defined goals, timelines, or
responsibilities, resulting in a disjointed communication strategy that is difficult to
execute properly.
6. Insufficient resources: A lack of resources, such as financial, human, or technological,
can hinder the implementation of a communication strategy. Without adequate tools and
support, it is challenging to maintain effective communication efforts.
7. Cultural differences: In large, diverse organizations, cultural differences among
employees can create barriers to communication. Misunderstandings or conflicts may
arise if the strategy does not account for or respect these differences.
