MNE3702
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.156077
DUE DATE: 25 SEPTEMBER 2024
, MNE3702
Assignment 2 Semester 2 2024
Unique Number: 156077
Due Date: 25 September 2024
Corporate Entrepreneurship
Question 1: Entrepreneurial Intensity and Examples of Its Application at J&R
Entrepreneurial intensity is the level of energy and commitment a company or individual
shows toward entrepreneurial activities. It includes how often a business comes up with
new ideas (frequency) and how innovative or risky those ideas are (degree of innovation
or risk).
At J&R, entrepreneurial intensity can be seen in a few ways:
1. Innovative Solutions: J&R continuously comes up with creative solutions to
stand out in the market. For instance, if the company finds a gap in the market,
they don’t hesitate to create a product or service that fills that gap. This shows
they’re willing to take risks to push the business forward.
2. Proactiveness: J&R doesn't just wait for opportunities to come to them; they
actively seek new ones. This could mean launching new products or entering
new markets before their competitors do, showing a high degree of
entrepreneurial intensity.
3. Calculated Risk-Taking: J&R is not afraid to take risks, but they do it smartly.
They weigh the possible rewards against the risks before making a decision. For
example, launching a new product or expanding into a new area involves a level
of uncertainty, but J&R does so after careful planning.
J&R’s entrepreneurial intensity comes through in how they innovate, take risks, and
seize opportunities. This intense entrepreneurial spirit helps the company grow and stay
competitive.
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.156077
DUE DATE: 25 SEPTEMBER 2024
, MNE3702
Assignment 2 Semester 2 2024
Unique Number: 156077
Due Date: 25 September 2024
Corporate Entrepreneurship
Question 1: Entrepreneurial Intensity and Examples of Its Application at J&R
Entrepreneurial intensity is the level of energy and commitment a company or individual
shows toward entrepreneurial activities. It includes how often a business comes up with
new ideas (frequency) and how innovative or risky those ideas are (degree of innovation
or risk).
At J&R, entrepreneurial intensity can be seen in a few ways:
1. Innovative Solutions: J&R continuously comes up with creative solutions to
stand out in the market. For instance, if the company finds a gap in the market,
they don’t hesitate to create a product or service that fills that gap. This shows
they’re willing to take risks to push the business forward.
2. Proactiveness: J&R doesn't just wait for opportunities to come to them; they
actively seek new ones. This could mean launching new products or entering
new markets before their competitors do, showing a high degree of
entrepreneurial intensity.
3. Calculated Risk-Taking: J&R is not afraid to take risks, but they do it smartly.
They weigh the possible rewards against the risks before making a decision. For
example, launching a new product or expanding into a new area involves a level
of uncertainty, but J&R does so after careful planning.
J&R’s entrepreneurial intensity comes through in how they innovate, take risks, and
seize opportunities. This intense entrepreneurial spirit helps the company grow and stay
competitive.
