MNM3709 Assignment 3 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

MNM3709 Assignment 3 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references .. QUESTION 1 Evaluate the three generic strategies that companies can use to create a competitive advantage in Wiid, et al. (2020; 2024). Explain using practical examples what strategy OBC Meat and Chicken has used to create a sustainable competitive advantage. Keep each example and justification under 100 words. MARKING RUBRIC FOR QUESTION 1 Strategies 0 Mark 1 Mark 2 Marks Selection of generic strategy No choice with justification is provided. The choice of strategy or justification is not relevant to OBC. The information provided is incorrect. Only a choice of strategy with justification is provided/correct for OBC. A clear, correct choice of strategy with justification is provided for OBC. Justification for choice of strategy Only theoretical discussion is provided. The choice of strategy does not apply to OBC Meat and Chicken. An incorrect theory is applied in the practical example. The student copied examples from other sources including but not limited to websites/other students/AI generated examples. The student did not show evidence of thinking critically or applying practical knowledge. Example is related to OBC but lacks details or is not clear. The student has attempted to connect the strategy to OBC but the connection is inadequate. The student has showed some critical thinking but it is limited. The explanation is too long (more than 100 words). A clear but brief example of the strategy is provided for OBC. The student has demonstrated critical thinking and application of practical knowledge in a clear, concise manner. In-text citations and verbatim copying No in-text citations are provided. Sentences or paragraphs are copied verbatim from sources. Synonyms are used to present the information differently. In-text citations are provided but they are not in the CEMS Harvard referencing style. In-text citations are provided but not for strategies. In-text citations are provided for all strategies in the CEMS Harvard referencing style. The content is rephrased in own words and explained clearly without copying the work of others. TOTAL: 6 MARKS MNM3709/104/2/2024 10 QUESTION 2 Evaluate the product development strategies in Wiid et al. (2020; 2024). Provide an example of each strategic form to show how OBC Meat and Chicken could use product development to meet changing customer needs and preferences (8 marks). Also, indicate which one you think will be the best for OBC Meat and Chicken to implement and provide a justification for your choice (2 marks). Keep each example and justification under 100 words. MARKING RUBRIC FOR QUESTION 2 Per strategic form applied 0 Mark 1 Mark 2 Marks  Improvement  Extension  Innovation  Compatibility Only theoretical discussion is provided. The choice of strategy does not apply to OBC Meat and Chicken. An incorrect theory is applied in the practical example. The student copied examples from other sources including but not limited to websites/other students/AI generated examples. The student did not show evidence of thinking critically or applying practical knowledge. Example is related to OBC but lacks details or is not clear. The student has attempted to connect the strategy to OBC but the connection is inadequate. The student has showed some critical thinking but it is limited. The explanation is too long (more than 100 words). A clear but brief example of the strategy is provided for OBC. The student has demonstrated critical thinking and application of practical knowledge in a clear, concise manner. Choice of best strategy and reason No choice of strategy with justification is provided. The choice of strategy or justification is not relevant to OBC. The information provided is incorrect. Only a choice of strategy or justification is provided/correct for OBC. A clear, correct choice of strategy and justification is provided for OBC. In-text citations and verbatim copying No in-text citations are provided. Sentences or paragraphs are copied verbatim from sources. Synonyms are used to present the information differently. In-text citations are provided but they are not in the CEMS Harvard refencing style. In-text citations are provided but not for strategies. In-text citations are provided for all strategies in the CEMS Harvard referencing style. The content is rephrased in own words and explained clearly without copying the work of others. TOTAL: 12 MARKS MNM3709/104/2/2024 11 QUESTION 3 Read the Clover Tropika case study in Business Cases: From South African Companies (Niewenhuizen, 2020:45-64). Use Clover Tropika as a practical example to briefly discuss the three marketing strategies that pioneers can choose from in a strategic marketing programme for pioneers as discussed in Wiid et al. (2020; 2024). Keep each example and justification under 100 words.