MNM3709
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 11 SEPTEMBER 2024
, QUESTION 1 [10 MARKS]
To help Ocean Basket build customer loyalty and satisfaction, here are five loyalty
marketing strategies:
1. Pure Loyalty Strategy:
Ocean Basket can offer a points-based rewards program where customers earn
points for every meal purchased. Once enough points are accumulated, they can
be redeemed for a free meal or discount. This kind of loyalty program
encourages repeat visits, creating a sense of value for customers and building a
long-term relationship with the brand.
2. Push Loyalty Strategy:
Ocean Basket could use targeted promotions, like sending personalized SMS or
email offers to regular customers. For example, offering a 10% discount on their
favorite dish on special occasions such as birthdays. These timely nudges can
motivate customers to dine in more frequently.
3. Pull Loyalty Strategy:
Creating an exclusive VIP membership program that offers members special
benefits, such as early access to new menu items or special deals, could attract
and retain loyal customers. The exclusivity makes customers feel valued,
increasing their likelihood of returning.
4. Purchase Loyalty Strategy:
Ocean Basket could offer "Buy 9 meals, get the 10th free" cards to encourage
repeat purchases. This simple, straightforward strategy motivates customers to
keep coming back until they reach the reward, creating habitual visits and a
stronger bond with the brand.
5. Purge Loyalty Strategy:
Ocean Basket can re-engage customers who haven’t visited in a while by
sending them a reactivation offer, such as “We Miss You! Enjoy 15% Off Your
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 11 SEPTEMBER 2024
, QUESTION 1 [10 MARKS]
To help Ocean Basket build customer loyalty and satisfaction, here are five loyalty
marketing strategies:
1. Pure Loyalty Strategy:
Ocean Basket can offer a points-based rewards program where customers earn
points for every meal purchased. Once enough points are accumulated, they can
be redeemed for a free meal or discount. This kind of loyalty program
encourages repeat visits, creating a sense of value for customers and building a
long-term relationship with the brand.
2. Push Loyalty Strategy:
Ocean Basket could use targeted promotions, like sending personalized SMS or
email offers to regular customers. For example, offering a 10% discount on their
favorite dish on special occasions such as birthdays. These timely nudges can
motivate customers to dine in more frequently.
3. Pull Loyalty Strategy:
Creating an exclusive VIP membership program that offers members special
benefits, such as early access to new menu items or special deals, could attract
and retain loyal customers. The exclusivity makes customers feel valued,
increasing their likelihood of returning.
4. Purchase Loyalty Strategy:
Ocean Basket could offer "Buy 9 meals, get the 10th free" cards to encourage
repeat purchases. This simple, straightforward strategy motivates customers to
keep coming back until they reach the reward, creating habitual visits and a
stronger bond with the brand.
5. Purge Loyalty Strategy:
Ocean Basket can re-engage customers who haven’t visited in a while by
sending them a reactivation offer, such as “We Miss You! Enjoy 15% Off Your
