MGT 2210 PQ's for Exam 1 || Questions and 100% Verified
Answers.
Which describes a company that watches a pioneer's efforts with a product or service, learns
from their competitor's successes and missteps, then enters the market quickly with a comparable
or superior product at a lower cost?
A)agile competitor
B)nimble nemesis
C)fast follower
D)quick imitator correct answers fast follower
In terms of resources that firms may exploit in order to sustain a competitive advantage, which
does not belong on this list of characteristics?
A)tough to imitate
B)valuable
C)nonsubstitutable
D)low cost
E)rare correct answers low cost
inbound logistics correct answers getting needed materials and other inputs into the firm from
suppliers
operations correct answers turning inputs into products or services
outbound logistics correct answers delivering products or services to consumers, distribution
centers, retailers, or other partners
marketing and sales correct answers customer engagement, pricing, promotion, and transaction
support correct answers service, maintenance, and customer support
If you and all your friends use the same social media product and you have their contact
information stored in it, then closing your account with that product and using another product
instead is likely to incur high which?
A)channel conflict
B)sunk costs
C)switching costs
D)scale costs correct answers switching costs
Which is one of the most popular frameworks for examining a firm's competitive environment
and is also known as Industry and Competitive Analysis?
A)5 forces
B)asymmetry analysis
C)value chain
D)7 kingdoms correct answers 5 Forces
, When a decision involving two parties must be made, _____ is the situation in which one party
has more information than the the other party. correct answers information asymmetry
A firm that profits from offering a large section of content or products including many items for
which there is not much demand is said to be leveraging the ______. correct answers long tail
A limit, imposed by an ISP (Internet service provider), such as the cable or telephone company,
on how much a given subscriber can consume.
A)bandwidth cap
B)program limit
C)service limit
D)traffic bottleneck correct answers bandwidth cap
The rate at which customers leave a product or service is known as the _____ rate. correct
answers churn
What happens when a firm sells directly to a customer when before it had sold to customers
through a distributor.
A)direct to market
B)transmediation
C)disintermediation
D)logistic collapse correct answers disintermediation
Allows Netflix to send out physical DVDs to subscribers legally but doesn't apply to streaming.
A)primer emptor doctrine
B)absolute ownership doctrine
C)rights of physical ownership doctrine
D)first sale doctrine correct answers first sale doctrine
These are associated with the production of an individual unit of a product or service and are said
to be effectively zero for digital goods.
A)marginal costs
B)fractional costs
C)step costs
D)total costs correct answers marginal costs
What kind of technology does Zara use to track each item from when it's made to when it's sold?
A)RFID
B)POS tracking
C)bar code
D)tagents correct answers RFID
Which is not a vulnerability of Zara's operating model?
A)price competition from entrenched competitors
B)expense of delivery if fuel costs rise
Answers.
Which describes a company that watches a pioneer's efforts with a product or service, learns
from their competitor's successes and missteps, then enters the market quickly with a comparable
or superior product at a lower cost?
A)agile competitor
B)nimble nemesis
C)fast follower
D)quick imitator correct answers fast follower
In terms of resources that firms may exploit in order to sustain a competitive advantage, which
does not belong on this list of characteristics?
A)tough to imitate
B)valuable
C)nonsubstitutable
D)low cost
E)rare correct answers low cost
inbound logistics correct answers getting needed materials and other inputs into the firm from
suppliers
operations correct answers turning inputs into products or services
outbound logistics correct answers delivering products or services to consumers, distribution
centers, retailers, or other partners
marketing and sales correct answers customer engagement, pricing, promotion, and transaction
support correct answers service, maintenance, and customer support
If you and all your friends use the same social media product and you have their contact
information stored in it, then closing your account with that product and using another product
instead is likely to incur high which?
A)channel conflict
B)sunk costs
C)switching costs
D)scale costs correct answers switching costs
Which is one of the most popular frameworks for examining a firm's competitive environment
and is also known as Industry and Competitive Analysis?
A)5 forces
B)asymmetry analysis
C)value chain
D)7 kingdoms correct answers 5 Forces
, When a decision involving two parties must be made, _____ is the situation in which one party
has more information than the the other party. correct answers information asymmetry
A firm that profits from offering a large section of content or products including many items for
which there is not much demand is said to be leveraging the ______. correct answers long tail
A limit, imposed by an ISP (Internet service provider), such as the cable or telephone company,
on how much a given subscriber can consume.
A)bandwidth cap
B)program limit
C)service limit
D)traffic bottleneck correct answers bandwidth cap
The rate at which customers leave a product or service is known as the _____ rate. correct
answers churn
What happens when a firm sells directly to a customer when before it had sold to customers
through a distributor.
A)direct to market
B)transmediation
C)disintermediation
D)logistic collapse correct answers disintermediation
Allows Netflix to send out physical DVDs to subscribers legally but doesn't apply to streaming.
A)primer emptor doctrine
B)absolute ownership doctrine
C)rights of physical ownership doctrine
D)first sale doctrine correct answers first sale doctrine
These are associated with the production of an individual unit of a product or service and are said
to be effectively zero for digital goods.
A)marginal costs
B)fractional costs
C)step costs
D)total costs correct answers marginal costs
What kind of technology does Zara use to track each item from when it's made to when it's sold?
A)RFID
B)POS tracking
C)bar code
D)tagents correct answers RFID
Which is not a vulnerability of Zara's operating model?
A)price competition from entrenched competitors
B)expense of delivery if fuel costs rise
