©THEBRIGHTSTARS 2024
Hubspot Content Marketing Exam Questions
With Revised Answers
What's the goal of business storytelling? - answer✔✔to create alignment between your business,
customers, and prospects
value & mission
What isn't a business story? - answer✔✔not your history
should be unique and have emotion
What is the Golden Circle? - answer✔✔why-> how -> what
Why is the Golden Circle important to storytelling? - answer✔✔people don't buy what you do
they buy why you do it
the why connects to feelings
What are the foundational storytelling elements? - answer✔✔characters, conflict, resolution
How do you determine characters within a story? - answer✔✔introduce the people involved
(reader) or buyer persona
buy persona= the semi-fictional representation of your ideal customer
What is first, second, and third point of view? - answer✔✔first: me, I, we
second: you
third: he, she, they, it
Why should your content be clear and concise? - answer✔✔if it is too confusing or too long
people won't read it or buy in
How can you define the conflict in a story? - answer✔✔is the lesson in how the character
transforms through the challenge
problems, needs, or stages of the buyer's journey
How can you tell if there's a resolution to a story? - answer✔✔should wrap it up and call
audience to action
, ©THEBRIGHTSTARS 2024
Why is it important to have a clear and repeatable process? - answer✔✔-so your whole team can
do it and keep track of everything
Why is it important to have an organized process? - answer✔✔-to make sure you're hitting every
stage of the buyer persona
Why should your content process be agile? - answer✔✔have to remain flexible because
campaigns can change
How do you conceptualize content? - answer✔✔-do research
-write down FAQ or industry info
create content for each stage: awareness, consideration, decisions
Why do you need timelines for content creation? - answer✔✔-agility for changes in campaign
timeline
-organize it by buyer's journey
- need to make a list of all the things you need to fulfill company initiatives then need to organize
them to stay on track
What is a content creation workflow? - answer✔✔the sequence of steps a piece of content moves
through during the creation and publication process
(review dates, responsibilities, editing, publishing)
How should you review and edit your content? - answer✔✔-need to review so you can make
sure it is well-written with no mistakes and aligns with your brand
1. set clear expectations
2. define roles in the review process
3. determine a timeline
4. use a style guide
5. track edits!
6. manage progress
7. optimize for SEO
How often should you update a content promotion process? - answer✔✔-add tracking link
Hubspot Content Marketing Exam Questions
With Revised Answers
What's the goal of business storytelling? - answer✔✔to create alignment between your business,
customers, and prospects
value & mission
What isn't a business story? - answer✔✔not your history
should be unique and have emotion
What is the Golden Circle? - answer✔✔why-> how -> what
Why is the Golden Circle important to storytelling? - answer✔✔people don't buy what you do
they buy why you do it
the why connects to feelings
What are the foundational storytelling elements? - answer✔✔characters, conflict, resolution
How do you determine characters within a story? - answer✔✔introduce the people involved
(reader) or buyer persona
buy persona= the semi-fictional representation of your ideal customer
What is first, second, and third point of view? - answer✔✔first: me, I, we
second: you
third: he, she, they, it
Why should your content be clear and concise? - answer✔✔if it is too confusing or too long
people won't read it or buy in
How can you define the conflict in a story? - answer✔✔is the lesson in how the character
transforms through the challenge
problems, needs, or stages of the buyer's journey
How can you tell if there's a resolution to a story? - answer✔✔should wrap it up and call
audience to action
, ©THEBRIGHTSTARS 2024
Why is it important to have a clear and repeatable process? - answer✔✔-so your whole team can
do it and keep track of everything
Why is it important to have an organized process? - answer✔✔-to make sure you're hitting every
stage of the buyer persona
Why should your content process be agile? - answer✔✔have to remain flexible because
campaigns can change
How do you conceptualize content? - answer✔✔-do research
-write down FAQ or industry info
create content for each stage: awareness, consideration, decisions
Why do you need timelines for content creation? - answer✔✔-agility for changes in campaign
timeline
-organize it by buyer's journey
- need to make a list of all the things you need to fulfill company initiatives then need to organize
them to stay on track
What is a content creation workflow? - answer✔✔the sequence of steps a piece of content moves
through during the creation and publication process
(review dates, responsibilities, editing, publishing)
How should you review and edit your content? - answer✔✔-need to review so you can make
sure it is well-written with no mistakes and aligns with your brand
1. set clear expectations
2. define roles in the review process
3. determine a timeline
4. use a style guide
5. track edits!
6. manage progress
7. optimize for SEO
How often should you update a content promotion process? - answer✔✔-add tracking link
