lOMoARcPSD|8276966
21 FE FT DP BM EBM401 Y1 SG Damelin
Human Resources Management (Damelin)
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ENTREPRENEURSHIP AND BUSINESS MANAGEMENT N4 Damelin©
NATIONAL N DIPLOMA
BUSINESS MANAGEMENT
ENTREPRENEURSHIP AND BUSINESS
MANAGEMENT N4
21_FE_FT_DP_BM_EBM401_Y1
STUDY GUIDE
2021
1
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, lOMoARcPSD|8276966
ENTREPRENEURSHIP AND BUSINESS MANAGEMENT N4 Damelin©
Copyright © Educor 2020
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any
form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of Educor Holdings. Individual’s found guilty of
copywriting will be prosecuted and will be held liable for damages.
2
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ENTREPRENEURSHIP AND BUSINESS MANAGEMENT N4 Damelin©
1 Table of Contents
1 About Central Technical College ..................................................................................................... 6
2 Our Teaching and Learning Methodology ...................................................................................... 6
2.1 Icons ........................................................................................................................................ 8
3 Introduction to the Module .......................................................................................................... 11
3.1 Module Information.............................................................................................................. 11
3.2 Module Purpose .................................................................................................................... 11
3.3 Outcomes .............................................................................................................................. 11
3.4 Assessment ........................................................................................................................... 12
3.5 Resources Required for this Module: ................................................................................... 13
4 Prescribed Reading ....................................................................................................................... 13
4.1 Prescribed Book .................................................................................................................... 13
4.2 Recommended Articles ......................................................................................................... 13
4.3 Recommended Multimedia .................................................................................................. 13
5 Module Pacing .............................................................................................................................. 14
5.1 Week 1: THE ENTREPRENEUR ............................................................................................... 15
5.1.1 Introduction to Entrepreneurship................................................................................. 15
5.1.2 Different Concepts of What an Entrepreneur is. .......................................................... 16
5.1.3 Entrepreneurship vs Intrapreneurship ......................................................................... 16
5.1.4 Why Do Entrepreneurs Do What They Do? .................................................................. 17
5.1.5 What is required from an entrepreneur? ..................................................................... 18
5.1.6 Personal resources an entrepreneur can use ............................................................... 22
5.1.7 Merits and Risks of an Entrepreneur ............................................................................ 22
5.1.8 Reason for entrepreneurs failing .................................................................................. 24
5.1.9 Avoiding Pitfalls ............................................................................................................. 24
5.1.10 The Entrepreneurial Process ......................................................................................... 25
5.2 Week 2: CREATIVITY AND IDEA GENERATION ...................................................................... 28
5.2.1 Introduction to Creativity and Idea Generation ........................................................... 28
5.2.2 Identifying Ideas and Opportunities ............................................................................. 29
5.2.3 Generating Ideas ........................................................................................................... 30
5.2.4 Creativity Methods........................................................................................................ 32
5.2.5 Turning Ideas to Opportunities ..................................................................................... 37
5.2.6 Protecting Your Ideas .................................................................................................... 38
5.2.7 Applying the Creativity Methods .................................................................................. 39
5.2.8 Personal SWOT Analysis ................................................................................................ 40
3
Downloaded by Masande Inventor Madikizela ()
21 FE FT DP BM EBM401 Y1 SG Damelin
Human Resources Management (Damelin)
StuDocu is not sponsored or endorsed by any college or university
Downloaded by Masande Inventor Madikizela ()
, lOMoARcPSD|8276966
ENTREPRENEURSHIP AND BUSINESS MANAGEMENT N4 Damelin©
NATIONAL N DIPLOMA
BUSINESS MANAGEMENT
ENTREPRENEURSHIP AND BUSINESS
MANAGEMENT N4
21_FE_FT_DP_BM_EBM401_Y1
STUDY GUIDE
2021
1
Downloaded by Masande Inventor Madikizela ()
, lOMoARcPSD|8276966
ENTREPRENEURSHIP AND BUSINESS MANAGEMENT N4 Damelin©
Copyright © Educor 2020
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any
form or by any means, including photocopying, recording, or other electronic or mechanical
methods, without the prior written permission of Educor Holdings. Individual’s found guilty of
copywriting will be prosecuted and will be held liable for damages.
2
Downloaded by Masande Inventor Madikizela ()
, lOMoARcPSD|8276966
ENTREPRENEURSHIP AND BUSINESS MANAGEMENT N4 Damelin©
1 Table of Contents
1 About Central Technical College ..................................................................................................... 6
2 Our Teaching and Learning Methodology ...................................................................................... 6
2.1 Icons ........................................................................................................................................ 8
3 Introduction to the Module .......................................................................................................... 11
3.1 Module Information.............................................................................................................. 11
3.2 Module Purpose .................................................................................................................... 11
3.3 Outcomes .............................................................................................................................. 11
3.4 Assessment ........................................................................................................................... 12
3.5 Resources Required for this Module: ................................................................................... 13
4 Prescribed Reading ....................................................................................................................... 13
4.1 Prescribed Book .................................................................................................................... 13
4.2 Recommended Articles ......................................................................................................... 13
4.3 Recommended Multimedia .................................................................................................. 13
5 Module Pacing .............................................................................................................................. 14
5.1 Week 1: THE ENTREPRENEUR ............................................................................................... 15
5.1.1 Introduction to Entrepreneurship................................................................................. 15
5.1.2 Different Concepts of What an Entrepreneur is. .......................................................... 16
5.1.3 Entrepreneurship vs Intrapreneurship ......................................................................... 16
5.1.4 Why Do Entrepreneurs Do What They Do? .................................................................. 17
5.1.5 What is required from an entrepreneur? ..................................................................... 18
5.1.6 Personal resources an entrepreneur can use ............................................................... 22
5.1.7 Merits and Risks of an Entrepreneur ............................................................................ 22
5.1.8 Reason for entrepreneurs failing .................................................................................. 24
5.1.9 Avoiding Pitfalls ............................................................................................................. 24
5.1.10 The Entrepreneurial Process ......................................................................................... 25
5.2 Week 2: CREATIVITY AND IDEA GENERATION ...................................................................... 28
5.2.1 Introduction to Creativity and Idea Generation ........................................................... 28
5.2.2 Identifying Ideas and Opportunities ............................................................................. 29
5.2.3 Generating Ideas ........................................................................................................... 30
5.2.4 Creativity Methods........................................................................................................ 32
5.2.5 Turning Ideas to Opportunities ..................................................................................... 37
5.2.6 Protecting Your Ideas .................................................................................................... 38
5.2.7 Applying the Creativity Methods .................................................................................. 39
5.2.8 Personal SWOT Analysis ................................................................................................ 40
3
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