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MNG3701 assignment 2 semester 2 2024

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MNG3701 assignment 2 semester 2 2024










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Uploaded on
August 31, 2024
Number of pages
9
Written in
2024/2025
Type
Essay
Professor(s)
Unknown
Grade
A+

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MNG3701 ASS 2 SEM 2 2024
0612521185/0717513144/0680538213

DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNG3701.
THIS ASSIGNMENT IS INTENDED TO ASSIST STUDENTS IN GETTING STARTED
WITH THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT SHOULD BE
USED FOR CHEATING. WE BELIEVE THIS WILL BE A GOOD STARTING POINT
AS IT WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS
WHO ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED USING VARIOUS
SOURCES. ANY SIMILARITY WITH ANY EXISTING THEORY OR DISCUSSION BY
OTHER AUTHORS IS EXCUSED. THE AUTHORS HOWEVER DO NOT CLAIM
MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF THE ANSWERS
CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER
GUIDELINE ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE
IN GENERAL, CONTACT PASSMATE TUTORIALS.

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, MNG3701 ASS 2 SEM 2 2024
0612521185/0717513144/0680538213

Table of Contents
Introduction ................................................................................................................ 3

1. Micro-Environment Analysis ................................................................................... 3

1(a) Importance of Analyzing the Micro-Environment ............................................. 3

Approaches to Analyze the Micro-Environment ...................................................... 3

1(b) Strengths and Weaknesses of Vodacom ........................................................ 4

Using the SWOT analysis approach, two strengths of Vodacom include: ........... 4

Two weaknesses include .................................................................................... 4

2. Four-Corner Analysis ............................................................................................. 4

2(a) Explanation of the Four-Corner Analysis ......................................................... 4

2(b) Major Competitor of Vodacom ......................................................................... 5

2(c) Analysis of MTN Group Using the Four-Corner Analysis ................................. 5

3. Capabilities and Value Chain Analysis ................................................................... 5

3(a) Concept of Capabilities ................................................................................... 5

3(b) Vodacom’s Capabilities Classified through the Value Chain ........................... 6

4. Differentiation Strategy of a Cell Phone Brand ................................................... 6

Conclusion ................................................................................................................. 7

References ................................................................................................................. 8

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