COM3701 Assignment 1 Full Solutions Semester 2 2024 - DUE 14 August 2024

COM3701 Assignment 1 (COMPLETE QUESTIONS & ANSWERS) Semester 2 2024 - DUE 14 August 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... The assignments The assignments SEMESTER 1 ASSIGNMENT 01 DUE DATE: 14 AUG 2024 ANSWERS ALL QUESTIONS. QUESTION 1 CuppaJoe is a ground coffee supplier and manufacturer that has a reputation for ethically sourcing coffee from sustainable farms. You are the marketing manager of CuppaJoe and you are expected to launch a marketing campaign for a new range of ground coffees to the local market. Refer to the above statement and answer the following questions: 1.1 In your own words, explain what marketing management is. (5) 1.2 Describe how you would develop a marketing plan for CuppaJoe’s new ground coffee range. (15) QUESTION 2 Downloaded by Thomas Mboya () lOMoARcPSD| COM3701/101/2/2024 ASSIGNMENT 1 3 Read the following scenario and answer the questions: Muddy Feet is an adventure sport company and has recently added skydiving to the list of offered activities. Muddy Feet seeks to plan and implement an integrated communication campaign to promote this new activity. 2.1 Define the term “communication campaign”’ by referring to the five primary elements of a communication campaign. (5) 2.2 Identify and discuss five (5) key elements of phase 1 (the assessment phase) that Muddy Feet needs to address within their communication campaign. (10) 2.3 You have been asked to advise Muddy Feet on the media selection for their campaign. Discuss which type(s) of media you think will be most effective in terms of reach, frequency and impact. Give examples. (5) TECHNICAL PRESENTATION (10) TOTAL [50] GUIDELINES FOR COMPLETING QUESTIONS ABOVE Make sure that your assignment complies with the requirements for the technical presentation of assignments as stipulated by the department. If your assignment does not comply with these requirements, you will be penalised with a maximum of five marks. Students, who do not refer to sources in the text of their assignments, will automatically receive zero marks for technical presentation. Study Tutorial Letter CMNALLE/301 in this regard. Also, see the section on plagiarism. A maximum of 10% of the marks allocated for this assignment will gain credits towards your final mark to be converted to 100%. You will gain admission to the examination when you submit this assignment.