Hubspot - Digital Marketing Exam 2 Questions with Answers

Hubspot - Digital Marketing Exam 2 Questions with Answers - When is the most effective time to boost content on social media? - Answer-when it's performing well - Which network has the longest life for a piece of content? - Answer-Pinterest - What is the difference between a brand keyword and a non-brand keyword? - Answer-A brand keyword includes a brand's name, a non-brand keyword does not include a brand's name - Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation. - Answer-exact - If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use? - Answer-a broad match modifier - Which of the following represents an exact match keyword? - Answer-[dog treats] - Which of the following represents a phrase match keyword? - Answer-"smart tv" - From top to bottom, what should your search account structure hierarchy look like? - Answer-Campaigns, ad groups, keywords - The inbound methodology is meant to support which business functions? - Answer-all of the above - Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He's taken to a blog post on your site. He reads the post and sees there's a content offer. He's interested, but not sure he's ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in? - Answer-engage - What are the three stages of the buyer's journey? - Answer-Awareness, Consideration, Purchase - True or false? Relevancy directly impacts ranking strength. - Answer-false - Which of the following places on Instagram can you use a link to click through to your website? Choose all that apply. - Answer-stories, bio, advertisement