COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024

COM2604 Assignment 1
Semester 2 2024 (817738) -
DUE 21 August 2024
QUESTIONS WITH ANSWERS




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, COM2604 Assignment 1 Semester 2 2024 (817738) - DUE 21 August 2024




QUESTION 1

STUDY UNIT 3

Approaches to the study of mass communication When we attempt to describe, interpret,

evaluate and predict a phenomenon, in this case mass communication, understanding said

phenomenon is key. Various factors influence this.

1.1 In a short paragraph, present a well-formulated definition of mass communication using your

own examples to substantiate your answer. (5)

1.2 Further to the above, there are various perspectives on mass communication. Briefly mention

each of these and their specific emphasis. (5)

1.3 The theoretical approach you use also holds certain implications for your understanding of

mass communication. Briefly discuss the main characteristics of the two approaches listed

below:

1.3.1 The technological determinism approach. (5)

1.3.2 The poststructionalist/postmodern approach. (5) [TOTAL 20]

### Question 1: Approaches to the Study of Mass Communication




#### 1.1 Definition of Mass Communication