[Company name]
COM2602
Assignment 1
Semester 2
2024
QUESTIONS AND ANSWERS
,COM2602 Assignment 1 Semester 2 2024
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational
communication regarding the role of communication. Some commentators
view communication as a tactical activity in the organisation, manifested in
such practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in the
organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15)
1.1.2 Explain whether communication has a strategic role or not. (10) [25] 16
1.1.1 Discuss the Concept of Strategy and Its Extensions (15)
Concept of Strategy: Strategy refers to a high-level plan designed to achieve
long-term or overall goals under conditions of uncertainty. It involves setting
objectives, determining actions to achieve the objectives, and mobilizing
resources to execute the actions. In the context of an organization, strategy
outlines how a company will compete in its market, achieve its goals, and
satisfy its stakeholders.
Key Components of Strategy:
1. Vision and Mission:
, o Vision: A future-oriented declaration of the organization's purpose
and aspirations.
o Mission: A concise explanation of the organization's reason for
existence, focusing on the present state.
2. Goals and Objectives:
o Goals: Broad primary outcomes the organization aims to achieve.
o Objectives: Specific, measurable steps the organization takes to
reach its goals.
3. Strategic Analysis:
o SWOT Analysis: Identifying strengths, weaknesses, opportunities,
and threats.
o PEST Analysis: Analyzing political, economic, social, and
technological factors.
4. Strategic Formulation:
o Developing strategies based on analysis, often involving
competitive strategies (e.g., cost leadership, differentiation,
focus).
5. Strategic Implementation:
o Putting strategies into action through projects, programs, and
resource allocation.
6. Evaluation and Control:
COM2602
Assignment 1
Semester 2
2024
QUESTIONS AND ANSWERS
,COM2602 Assignment 1 Semester 2 2024
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational
communication regarding the role of communication. Some commentators
view communication as a tactical activity in the organisation, manifested in
such practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in the
organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15)
1.1.2 Explain whether communication has a strategic role or not. (10) [25] 16
1.1.1 Discuss the Concept of Strategy and Its Extensions (15)
Concept of Strategy: Strategy refers to a high-level plan designed to achieve
long-term or overall goals under conditions of uncertainty. It involves setting
objectives, determining actions to achieve the objectives, and mobilizing
resources to execute the actions. In the context of an organization, strategy
outlines how a company will compete in its market, achieve its goals, and
satisfy its stakeholders.
Key Components of Strategy:
1. Vision and Mission:
, o Vision: A future-oriented declaration of the organization's purpose
and aspirations.
o Mission: A concise explanation of the organization's reason for
existence, focusing on the present state.
2. Goals and Objectives:
o Goals: Broad primary outcomes the organization aims to achieve.
o Objectives: Specific, measurable steps the organization takes to
reach its goals.
3. Strategic Analysis:
o SWOT Analysis: Identifying strengths, weaknesses, opportunities,
and threats.
o PEST Analysis: Analyzing political, economic, social, and
technological factors.
4. Strategic Formulation:
o Developing strategies based on analysis, often involving
competitive strategies (e.g., cost leadership, differentiation,
focus).
5. Strategic Implementation:
o Putting strategies into action through projects, programs, and
resource allocation.
6. Evaluation and Control:
