MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (605474) - DUE 25 July 2024 ;100 % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... Question 1 “The aim of strategic management is to ensure that an organisation achives a competitive advantage and sustains its competitive advantage over competitors.” Apply the process perspective of strategic management process to the Michelin company, focusing on the ‘History of the Michelin Guide’. In your answer, you need to explain each stage in the process perspective of strategic management and apply it to Michelin and the development of the Michelin Guide as an effort of the company to sustain its competitive advantage. (21 marks, of which 7 marks will be awarded to each of the stages correctly explained and applied to the case) Question 2 “Success in strategy formation and implementation is necessary for an organisation to do well and sustain its competitive advantage”. ‘Over the years, Michelin's worldwide revenue increased, despite frequent fluctuations in the market. The lowest point for the company occurred in 2009’. During 2009, Michelin needed to make various changes. Draw a strategic map by specifying strategic objectives for each element of the Balanced Scorecarsd (as explained in this module) that could be formulated for the company during 2009 to 2021. (20 marks, of which 5 marks will be awarded for each element of the Balanced Scorecard correctly identified and applied to the case, with appropriate strategic objectives and an indication of the interconnectivity between the elements). [20 marks] Question 3 “Organisational change is a fundamental strategy implementation element.” 3.1 Identify the type of strategic change implemented in the Michelin company commencing in 2015 by their CEO. Substantiate your answer. (3 marks, of which 1 mark is awarded for identifying the correct type of strategic change, and 2 marks are awarded for a relevant substantiation) 3.2 Apply the steps in the best practice model of planned change covered in this module, to the strategic changes implemented by the CEO in 2015. In your answer, you need to identify each step of the model and apply it correcty to the Michelin company. (16 marks, of which one mark is awarded to the correct identification of each step of the best practice model of planned change, and one mark for the correct application thereof to the case). [19 marks] Question 4 “Organisations will not survive over the long term without the ability to learn and adapt to changing environments.” There are various mechanisms that organisations can use, in combination, to become a learning organisation. Apply any FIVE of these mechanisms to the Michelin company throughout its history of publishing the Michelin guide. In your answer, you need to identify the mechanism and then apply it to the company. (10 marks, of which one mark is awarded for correctly identifying the mechanism, and one mark is awarded for the correct application of the mechanism to the company) [10 marks]
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