IMS 486 TRADE DESK FINAL EXAM
REVIEWS WITH CORRECT ANSWERS
T/F: The "promise of programmatic" is that data can enhance
campaign performance and ROI for marketers. - CORRECT
ANSWER-True
T/F: Well-designed campaigns are conscious of both rate-
based and cost-based metrics. - CORRECT ANSWER-True
T/F: We need to separate buyers and sellers of media so they
can each fight for their constituents. One wants high CPMs and
one wants low CPMs. - CORRECT ANSWER-True
T/F: In terms of retargeting, there is no distinction between
users within your first-party data pool and how they should be
targeted. - CORRECT ANSWER-False
Why is it important to prioritize smart measurement strategies
and priorities? - CORRECT ANSWER-If you don't, you will lose
to your competitors who do prioritize measurement, make bad
decisions in your media choices and its the most central thing
for brands and agencies to do in order to move the ball forward
toward data-driven marketing
Which of the following describe a best practice for using data? -
CORRECT ANSWER-Use your advertiser's first party data, let
REVIEWS WITH CORRECT ANSWERS
T/F: The "promise of programmatic" is that data can enhance
campaign performance and ROI for marketers. - CORRECT
ANSWER-True
T/F: Well-designed campaigns are conscious of both rate-
based and cost-based metrics. - CORRECT ANSWER-True
T/F: We need to separate buyers and sellers of media so they
can each fight for their constituents. One wants high CPMs and
one wants low CPMs. - CORRECT ANSWER-True
T/F: In terms of retargeting, there is no distinction between
users within your first-party data pool and how they should be
targeted. - CORRECT ANSWER-False
Why is it important to prioritize smart measurement strategies
and priorities? - CORRECT ANSWER-If you don't, you will lose
to your competitors who do prioritize measurement, make bad
decisions in your media choices and its the most central thing
for brands and agencies to do in order to move the ball forward
toward data-driven marketing
Which of the following describe a best practice for using data? -
CORRECT ANSWER-Use your advertiser's first party data, let
