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Exam (elaborations)

MNM2613 - ASSESSMENT 4 - EXPECTED QUESTIONS AND ANSWERS - SEMESTER 2 - 2024

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Uploaded on
July 5, 2024
Number of pages
39
Written in
2023/2024
Type
Exam (elaborations)
Contains
Questions & answers

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2024 – S1 – MNM2613 – ASSESSMENT 4 – Q&A



Assessment 4
Started on Sunday, 21 April 2024,
State Finished
Completed on Sunday, 21 April 2024,
Time taken
Marks 16.00/20.00
Grade 80.00 out of 100.00
Feedback Congratulations, you have successfully completed assessment 4.


Question 1
Power Battery, which manufactures domestic batteries, has supplied additional
battery stands to Move Wholesalers to place in various parts of the store as a
marketing activity. Move Wholesalers did not place extra battery stands around the
store since they regard it as a poor marketing strategy and a waste of store space.
Which cause of conflict is referred to in this scenario?



a.
communication difficulties


b.
role incongruities


c.
expectational differences


d.
differences in perception

Feedback
Your answer is incorrect.



1

, 2024 – S1 – MNM2613 – ASSESSMENT 4 – Q&A


The correct answer is differences in perception, which indicates that people perceive
things in a different way. Role incongruities is incorrect because it entails poorly
defined channel roles and responsibilities in the channel. Expectational differences is
incorrect, as it entails certain expectations from channel members. Communication
difficulties is incorrect because it refers to interconnected methods used by channel
members. Refer to pages 158 to 160 in the textbook.



The correct answer is:


differences in perception



Question 2
The Future Bookshop sells academic textbooks, and their main supplier is Juta
Publishers. The Future Bookshop wants to establish inter-organisational activities
that will result in superior relationships. All the following will assist the bookshop in
establishing an inter-organisational relationship with its supplier, except…



a.
requirements for structural and social bonds


b.
mutual organisational compatibility


c.
elaborate market segmentation


d.
potential for conflict resolution

Feedback
Your answer is correct.



2

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