6/21/24, 2:47 PM Assessment 2: Attempt review
MNM4803-24-Y Assignment 02 - Online Quiz Assessment 2
QUIZ
Started on Friday, 21 June 2024, 2:09 PM
State Finished
Completed on Friday, 21 June 2024, 2:42 PM
Time taken 32 mins 59 secs
Marks 36.00/45.00
Grade 80.00 out of 100.00
Question 1
Complete
Mark 1.00 out of 1.00
Calculate the brand penetration percentage using the following data:
The number of customers who have purchased the brand out of 10 000 households is 3776
Answer: 37.76
Question 2
Complete
Mark 0.00 out of 1.00
Assume the following information about the electronics industry:
Brand A sells 11024 units per year, while Brand B sells 7307. Brand C are the newcomers to the industry and sell 7591 per
year.
Using this information, calculate Brand C's relative market share in units.
Answer: 7591
Question 3
Complete
Mark 0.00 out of 1.00
Assume the following information about the electronics industry:
Brand A sells 10849 units per year, while Brand B sells 8804. Brand C are the newcomers to the industry and sell 5192 per
year.
Using this information, calculate Brand C's relative market share in percentage.
Answer: 20.89
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19945071&cmid=869584 1/8
, 6/21/24, 2:47 PM Assessment 2: Attempt review
Question 4
Complete
Mark 1.00 out of 1.00
Calculate the revenue market share (%) using the following values:
Sales revenue is R 29904
Total market revenue is R 220433
Answer: 13.57
Question 5
Complete
Mark 1.00 out of 1.00
Calculate the three-firm concentration ratio in terms of revenue for the following industry figures:
Brand A's revenue share is 20
Brand B's revenue share is 14
Brand C's revenue share is 27
Brand D's revenue share is 36
Brand E's revenue share is 7
Answer: 83
Question 6
Complete
Mark 1.00 out of 1.00
Calculate the unit market share (%) using the following values:
Unit sales are 27597
Total market unit sales are 138102
Answer: 19.99
Question 7
Complete
Mark 1.00 out of 1.00
Assume the following information about the electronics industry:
Brand A sells 10549 units per year, while Brand B sells 7556. Brand C are the newcomers to the industry and sell 7465 per
year.
Using this information, calculate Brand B's unit market share in percentage.
Answer: 29.55
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19945071&cmid=869584 2/8
MNM4803-24-Y Assignment 02 - Online Quiz Assessment 2
QUIZ
Started on Friday, 21 June 2024, 2:09 PM
State Finished
Completed on Friday, 21 June 2024, 2:42 PM
Time taken 32 mins 59 secs
Marks 36.00/45.00
Grade 80.00 out of 100.00
Question 1
Complete
Mark 1.00 out of 1.00
Calculate the brand penetration percentage using the following data:
The number of customers who have purchased the brand out of 10 000 households is 3776
Answer: 37.76
Question 2
Complete
Mark 0.00 out of 1.00
Assume the following information about the electronics industry:
Brand A sells 11024 units per year, while Brand B sells 7307. Brand C are the newcomers to the industry and sell 7591 per
year.
Using this information, calculate Brand C's relative market share in units.
Answer: 7591
Question 3
Complete
Mark 0.00 out of 1.00
Assume the following information about the electronics industry:
Brand A sells 10849 units per year, while Brand B sells 8804. Brand C are the newcomers to the industry and sell 5192 per
year.
Using this information, calculate Brand C's relative market share in percentage.
Answer: 20.89
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19945071&cmid=869584 1/8
, 6/21/24, 2:47 PM Assessment 2: Attempt review
Question 4
Complete
Mark 1.00 out of 1.00
Calculate the revenue market share (%) using the following values:
Sales revenue is R 29904
Total market revenue is R 220433
Answer: 13.57
Question 5
Complete
Mark 1.00 out of 1.00
Calculate the three-firm concentration ratio in terms of revenue for the following industry figures:
Brand A's revenue share is 20
Brand B's revenue share is 14
Brand C's revenue share is 27
Brand D's revenue share is 36
Brand E's revenue share is 7
Answer: 83
Question 6
Complete
Mark 1.00 out of 1.00
Calculate the unit market share (%) using the following values:
Unit sales are 27597
Total market unit sales are 138102
Answer: 19.99
Question 7
Complete
Mark 1.00 out of 1.00
Assume the following information about the electronics industry:
Brand A sells 10549 units per year, while Brand B sells 7556. Brand C are the newcomers to the industry and sell 7465 per
year.
Using this information, calculate Brand B's unit market share in percentage.
Answer: 29.55
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=19945071&cmid=869584 2/8
