Why Display ads? - ANS-Display ads can help you promote your business when people
are browsing online, watching YouTube videos, checking Gmail or using mobile devices
and apps
Display ads enable - - ANS-- greater efficiency or greater creative control
Responsive Display Ads benefit - ANS-efficiency!
automatically adjust to the available ad space. They can run in native and non-native
inventory.
Uploaded display ads - ANS-Control!
- requirements for how and where her ads will show (create and upload her own ads)
This option will likely limit reach, as uploaded ads don't have access to the same
inventory as Responsive Display Ads.
What are Responsive Display Ads? - ANS-Responsive Display Ads give you the ability
to upload your own assets and create ads that serve in all ad slot sizes, into both native
and non-native inventory. Simply upload your assets (images, videos, headlines, logos
and descriptions) and Google will automatically create ads
Responsive Display Ads are built for - ANS-performance, reach and scale.
Key benefits of Responsive Display Ads - ANS-- Automation
- Reach
- Simplicity
Results of choosing Responsive Display Ads - ANS-On average, we tend to see 50%
more conversions at a similar cost-per-acquisition (CPA) when advertisers add
Responsive Display Ads to their image ad campaigns.
Automation - ANS-Google uses a machine learning model to determine the optimal
combination of assets for each ad slot based on predictions built from your performance
history
Reach - ANS-Multiple assets can be uploaded per asset type, such as headlines, logos,
images and videos.