TEX3701/201/1/2024
Tutorial letter 201/1/2024
Persuasive texts
TEX3701
Semester 1
Department of Afrikaans &
Theory of Literature
Feedback on Assignments 01 and 02
Examination guidelines
STAAFKODE
, Dear students
This tutorial letter gives you feedback on Assignment 01 and Assignment 02 for SEMESTER 1 as well as
important exam guidelines.
Assignment 01 was aimed at assessing your knowledge of learning units 2 and 3 of the study material for
TEX3701 by way of twenty multiple choice questions. You had to answer these questions by way of specific
choices between the various options provided in each question. In Assignment 02 you had to apply the
theoretical knowledge provided in learning units 4 to 9 of the study material in analyzing advertisements
and health campaign texts. Assignment 01 was marked by the computer, which also generated some very
usable statistics to indicate precisely with which of these questions students experienced problems.
Overall, though, most of you did very well. We discuss the questions in some detail below.
1. Assignment 01
Choose only one option of those presented for each question and mark the applicable answer on your
mark reading sheet, e.g.,1. 3.
1. A synonym for the peripheral route of information in a persuasive text is:
A. central route
B. systematic processing
C. heuristic processing
2. Which one of the following options is NOT an example of a peripheral cue?
A. Scrutinising the arguments
B. An attractive source
C. A credible source
3. Which one of the following is an accepted strategy to overcome reader’s resistance to persuasive
texts?
A. Deliberate use of deceptive reasoning
B. Falsifying evidence
C. To hide the writer’s intention with the text
4. The reason why a campaign that is successful in one culture does not necessarily succeed in
another culture, is that …
A. the findings of communication research are universally valid and on par with those of physics,
chemistry, and mathematics..
B. although values are universal, the hierarchy of values differs between cultures.
C. the campaigners often apply the principle of cultural relativism.
5. Topics that deal with sex, violence and death could arouse the reader’s interest because …
A. it is always personally relevant for the reader.
B. it is universally interesting.
C. It always contains a surprise element for the reader.
6. Which of the following scenarios use the art of persuasion?
A. Line managers to employee: “If you do not complete this task, I will not recommend you for
promotion.”
2
Tutorial letter 201/1/2024
Persuasive texts
TEX3701
Semester 1
Department of Afrikaans &
Theory of Literature
Feedback on Assignments 01 and 02
Examination guidelines
STAAFKODE
, Dear students
This tutorial letter gives you feedback on Assignment 01 and Assignment 02 for SEMESTER 1 as well as
important exam guidelines.
Assignment 01 was aimed at assessing your knowledge of learning units 2 and 3 of the study material for
TEX3701 by way of twenty multiple choice questions. You had to answer these questions by way of specific
choices between the various options provided in each question. In Assignment 02 you had to apply the
theoretical knowledge provided in learning units 4 to 9 of the study material in analyzing advertisements
and health campaign texts. Assignment 01 was marked by the computer, which also generated some very
usable statistics to indicate precisely with which of these questions students experienced problems.
Overall, though, most of you did very well. We discuss the questions in some detail below.
1. Assignment 01
Choose only one option of those presented for each question and mark the applicable answer on your
mark reading sheet, e.g.,1. 3.
1. A synonym for the peripheral route of information in a persuasive text is:
A. central route
B. systematic processing
C. heuristic processing
2. Which one of the following options is NOT an example of a peripheral cue?
A. Scrutinising the arguments
B. An attractive source
C. A credible source
3. Which one of the following is an accepted strategy to overcome reader’s resistance to persuasive
texts?
A. Deliberate use of deceptive reasoning
B. Falsifying evidence
C. To hide the writer’s intention with the text
4. The reason why a campaign that is successful in one culture does not necessarily succeed in
another culture, is that …
A. the findings of communication research are universally valid and on par with those of physics,
chemistry, and mathematics..
B. although values are universal, the hierarchy of values differs between cultures.
C. the campaigners often apply the principle of cultural relativism.
5. Topics that deal with sex, violence and death could arouse the reader’s interest because …
A. it is always personally relevant for the reader.
B. it is universally interesting.
C. It always contains a surprise element for the reader.
6. Which of the following scenarios use the art of persuasion?
A. Line managers to employee: “If you do not complete this task, I will not recommend you for
promotion.”
2
