Prostart Midterm Exam Study Guide with complete solutions Graded A+

Prostart Midterm Exam Study Guide with complete solutions Graded A+ Product -Service Mix What consists of all the food and services offered by an operation to guests? Marketing Plan The list of steps an operation must take to sell a product or service to a specific market is called a Target Marketing What type of marketing treats people as different from each other and tries to make a focused appeal to a distinct group of guests? Advertising Paying to present or promote an operation's products, services, or identity is called sales promotion limited,or short term,incentives to entice guests to patronize an operation are known as research the market The first step in any marketing plan is to aesthetic The way a particular operation looks and feels to guests is part of its all the elements that make an operation unique the presentation mix consists of establish objectives After marketers have completed a thorough research phase,what is the next step? action plan the way the marketing strategy is put into practice is called the Threats In a SWOT analysis,focuses on a company's strengths weaknesses,opportunities,and Advertising paying to present or promote an operation's products ,services,or identity is known as Samples What type of sales promotion offers small, free tastes of food items signage Menu boards are example of which type of promotional material? table d' hote the menu similar to prix fixe menu that bundles various elements into one package is called menu price Contribution margin plus food cost equals Of the day What does the French term " du jour" mean? Cyclical what type of menu does a restaraunt use if it changes its menu at the start of each new season prix fixe Which type of menu offers multiple courses with multiple choices within each course,for a set price? Profit Margin what characteristic of an operation often determines the kind of menu that the chefs will be most capable of producing efficiently sales volume the number of times an item is sold in a time period is called the It determine Profitability Why is pricing a menu a critical process for any operation? Decrease its Price What is the best solution to helping out a puzzle menu item? profit the amount of money remaining for an operation after expenses have been paid is called Food cost percentage method What method for pricing menu items uses operation-wide data to determine a dollar amount that must be added to each major menu item's food cost? Set dollar amount markup Which pricing method works for a la carte menu items that comprise a meal? Contribution margin method What method for pricing menu items uses operation-wide data to determine a dollar amount that must be added to each major menu item's food cost