NAME:
SURNAME:
STUDENT NUMBER:
MODULE NAME: MNE2601
ASSIGNMENT 4
, Introduction
This assessment focuses on evaluating a business in the eco-friendly cleaning products
sector as feasible. It will do so by analyzing market characteristics, industry
attractiveness, competition, and profitability. It also looks at family business theories and
models, highlighting how they may be used to better understand how families function
and how businesses operate. The evaluation also looks at the Unjani Clinics example, a
hybrid social franchising model designed to provide healthcare services in South Africa.
It covers the advantages of the plan, how it operates, and how to open a franchise
clinic.
Question 1
Type of Industry (1 mark)
The company that was selected is in the eco-friendly cleaning products industry.
Why it is Attractive (1 mark)
The growing consumer consciousness and desire for eco-friendly and non-toxic
household items makes this market appealing. The market is driven by health and
environmental concerns, which makes it a growth-oriented industry.
Nature of Competition (3 marks)
The market for environmentally friendly cleaning supplies is marked by moderate to
intense rivalry. Prominent participants in the industry comprise reputable labels like Mrs.
Meyer's, Method, and Seventh Generation in addition to a multitude of SMEs catering to
specific markets. The main factors influencing the competition are brand reputation,
environmental certifications, and product efficacy. Although gaining traction and
realizing economies of scale are obstacles for newcomers, they may compete by
providing distinctive formulas and utilizing environmentally friendly marketing
techniques.
Profitability of the Industry (10 marks)
SURNAME:
STUDENT NUMBER:
MODULE NAME: MNE2601
ASSIGNMENT 4
, Introduction
This assessment focuses on evaluating a business in the eco-friendly cleaning products
sector as feasible. It will do so by analyzing market characteristics, industry
attractiveness, competition, and profitability. It also looks at family business theories and
models, highlighting how they may be used to better understand how families function
and how businesses operate. The evaluation also looks at the Unjani Clinics example, a
hybrid social franchising model designed to provide healthcare services in South Africa.
It covers the advantages of the plan, how it operates, and how to open a franchise
clinic.
Question 1
Type of Industry (1 mark)
The company that was selected is in the eco-friendly cleaning products industry.
Why it is Attractive (1 mark)
The growing consumer consciousness and desire for eco-friendly and non-toxic
household items makes this market appealing. The market is driven by health and
environmental concerns, which makes it a growth-oriented industry.
Nature of Competition (3 marks)
The market for environmentally friendly cleaning supplies is marked by moderate to
intense rivalry. Prominent participants in the industry comprise reputable labels like Mrs.
Meyer's, Method, and Seventh Generation in addition to a multitude of SMEs catering to
specific markets. The main factors influencing the competition are brand reputation,
environmental certifications, and product efficacy. Although gaining traction and
realizing economies of scale are obstacles for newcomers, they may compete by
providing distinctive formulas and utilizing environmentally friendly marketing
techniques.
Profitability of the Industry (10 marks)
