MNE2601 ASSIGN 4 2024 0717513144
DISCLAIMER
The MNE2601 ASSIGNMENT 4 SEMESTER 1 2024 GUIDE IS A PRODUCT OF
INTERNAL AND EXTERNAL RESEARCH THAT INCLUDES THE STUDY GUIDE,
PRESCRIBED TEXTBOOK, AND OTHER AUTHENTIC SOURCES.
NB: Students must not copy and paste. For clarity, students are free to call on
the provided number and/ email.
0717513144
, MNE2601 ASSIGN 4 2024 0717513144
Table of Contents
Preliminary: Background of BMZ Academy ................................................................ 3
Question 1: Industry and Market Feasibility Analysis for BMZ Academy .................... 4
1. Type of Industry ...................................................................................................... 5
2. Why it is Attractive .................................................................................................. 5
3. Nature of Competition ............................................................................................ 5
4. Profitability of the Industry ...................................................................................... 6
5. Market Factors ....................................................................................................... 6
Question 2 .................................................................................................................. 7
Bibliography ............................................................................................................. 16
, MNE2601 ASSIGN 4 2024 0717513144
Preliminary: Background of BMZ Academy
BMZ Academy was founded in 2018 as a traditional brick-and-mortar educational
institute based in Johannesburg, South Africa. The academy was established with a
vision to provide high-quality education to tertiary and high school students, focusing
on academic excellence, personal development, and holistic growth.
Phase 1: Full Contact Academy (2018-2020)
During its initial years, BMZ Academy operated as a full contact academy, offering
face-to-face classes, workshops, and extracurricular activities to students in the
Johannesburg area. The academy quickly gained recognition for its dedicated faculty,
innovative teaching methods, and commitment to student success. BMZ Academy
established itself as a reputable institution within the local education community,
attracting students from diverse backgrounds who sought a rigorous and supportive
learning environment.
Phase 2: Transition to Online Education (2020-Present)
The COVID-19 pandemic in 2020 prompted a significant shift in the educational
landscape, forcing institutions worldwide to adapt to remote learning. In response to
the challenges posed by the pandemic, BMZ Academy swiftly transitioned its
operations from a traditional brick-and-mortar setup to a comprehensive online
platform.
Recognizing the need to ensure continuity of education amidst the pandemic, BMZ
Academy invested in digital infrastructure, instructional design, and technological
resources to facilitate seamless online learning experiences. The academy leveraged
cutting-edge e-learning technologies, interactive multimedia content, and virtual
classroom environments to deliver engaging and effective education remotely.
Despite the initial challenges of the transition, BMZ Academy successfully navigated
the shift to online education, maintaining its commitment to academic excellence and
student support. Through strategic partnerships with educational technology
providers, continuous faculty training, and ongoing feedback from students and
DISCLAIMER
The MNE2601 ASSIGNMENT 4 SEMESTER 1 2024 GUIDE IS A PRODUCT OF
INTERNAL AND EXTERNAL RESEARCH THAT INCLUDES THE STUDY GUIDE,
PRESCRIBED TEXTBOOK, AND OTHER AUTHENTIC SOURCES.
NB: Students must not copy and paste. For clarity, students are free to call on
the provided number and/ email.
0717513144
, MNE2601 ASSIGN 4 2024 0717513144
Table of Contents
Preliminary: Background of BMZ Academy ................................................................ 3
Question 1: Industry and Market Feasibility Analysis for BMZ Academy .................... 4
1. Type of Industry ...................................................................................................... 5
2. Why it is Attractive .................................................................................................. 5
3. Nature of Competition ............................................................................................ 5
4. Profitability of the Industry ...................................................................................... 6
5. Market Factors ....................................................................................................... 6
Question 2 .................................................................................................................. 7
Bibliography ............................................................................................................. 16
, MNE2601 ASSIGN 4 2024 0717513144
Preliminary: Background of BMZ Academy
BMZ Academy was founded in 2018 as a traditional brick-and-mortar educational
institute based in Johannesburg, South Africa. The academy was established with a
vision to provide high-quality education to tertiary and high school students, focusing
on academic excellence, personal development, and holistic growth.
Phase 1: Full Contact Academy (2018-2020)
During its initial years, BMZ Academy operated as a full contact academy, offering
face-to-face classes, workshops, and extracurricular activities to students in the
Johannesburg area. The academy quickly gained recognition for its dedicated faculty,
innovative teaching methods, and commitment to student success. BMZ Academy
established itself as a reputable institution within the local education community,
attracting students from diverse backgrounds who sought a rigorous and supportive
learning environment.
Phase 2: Transition to Online Education (2020-Present)
The COVID-19 pandemic in 2020 prompted a significant shift in the educational
landscape, forcing institutions worldwide to adapt to remote learning. In response to
the challenges posed by the pandemic, BMZ Academy swiftly transitioned its
operations from a traditional brick-and-mortar setup to a comprehensive online
platform.
Recognizing the need to ensure continuity of education amidst the pandemic, BMZ
Academy invested in digital infrastructure, instructional design, and technological
resources to facilitate seamless online learning experiences. The academy leveraged
cutting-edge e-learning technologies, interactive multimedia content, and virtual
classroom environments to deliver engaging and effective education remotely.
Despite the initial challenges of the transition, BMZ Academy successfully navigated
the shift to online education, maintaining its commitment to academic excellence and
student support. Through strategic partnerships with educational technology
providers, continuous faculty training, and ongoing feedback from students and
