MNB2601 ASSESSMENT 5 SEMESTER 1 2024 Select an African country that you are familiar with and prepare a mini essay of between one page and one-and-a-half pages in which you perform a SWOT analysis on TechInnovate's potential market expansion into this

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Table of Contents

SWOT Analysis of TechInnovate's Expansion into Kenya ...................................................................... 3


Introduction.............................................................................................................................................. 3


Strengths ................................................................................................................................................. 3


Technological Advancement ............................................................................................................... 3


Skilled Workforce ................................................................................................................................ 3


Government Support .......................................................................................................................... 3


Weaknesses ............................................................................................................................................ 4


Infrastructure Challenges .................................................................................................................... 4


High Competition ................................................................................................................................ 4


Regulatory Hurdles ............................................................................................................................. 4


Opportunities ........................................................................................................................................... 4


Growing Internet Penetration .............................................................................................................. 4


Innovative Market ............................................................................................................................... 5


Strategic Location ............................................................................................................................... 5


Threats .................................................................................................................................................... 5


Political Instability ............................................................................................................................... 5


Economic Volatility .............................................................................................................................. 5


Cybersecurity Risks ............................................................................................................................ 5


Recommendation ................................................................................................................................ 6


References .............................................................................................................................................. 6




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