MNM2615 Assignment 3 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

Well-structured MNM2615 Assignment 3 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). Visit the same SME/SMME as for Assignments 01 and have a final discussion with the owner or manager of the enterprise about conducting business in Africa. Here are a few questions you can use to help you with the conversation to gather the information you will need to answer the questions in Assignment 03: • What is the impact of social media? • What is their social class? • What is the generic marketing communication model of the SME/SMME? Note that you need to understand the theory surrounding these topics before visiting the SME/SMME. The format of your final portfolio (Assignment 03): Section 1: Background of SME/SMME Provide a summary on the background of your chosen SME/SMME. In the background, provide information on the products or services the SME/SMME offers, where it is situated and who its current customers are (a maximum of one page discussion). (5) Section 2: Assignments 01 corrections and suggestions You need to implement corrections and suggestions from Assignments 01. Your corrected Assignments 01 will be checked and marked when you submit your final portfolio. Therefore, it is important that you do not ignore my suggestions and corrections. Corrections and suggestions from Assignments 01 should be a maximum of 10 pages (15 marks). (15) Section 3: Answers to Assignment 03 questions a) Discuss the industries that Africa requires with a view to establishing a business in Africa (5 marks for the theoretical discussion). b) Provide example on which industry does the chosen SME fall in to and provide two more industries that the chosen SME contributes in (10 marks for the practical application). (15) a) Explain factors of marketing environment that may affect marketing decisions of the SME targeting African consumer (5 marks for the theoretical discussion). b) Provide practical example of how marketing environment will affect marketing decisions of the chosen SME (10 marks for the practical application). (15) a) Discuss challenges of doing business in Africa (5 marks for the theoretical discussion). b) Provide practical examples as to how your specific SME will be able to overcome those challenges (10 marks for practical application). (15) MNM2615/102/1/2024 5 The third section should be a maximum of 15 pages. See the marking criteria below for the marks allocation. Section 4: Recommendations: Based on the discussions above, provide recommendations to the chosen SME/SMME and substantiate your reasons (advise or recommend on what needs to be done to improve the chosen SME/SMME). In addition to that, recommendations are practical applications of the chosen SME/SMME. (15) Address the following as technical care and presentation: Track changes are stopped and accepted. The table of content is included. An introduction and conclusion are included. The document is reader friendly (headings and sub-headings). The correct referencing technique (in-text references and reference list) is used. (10)