SEMRUSH SEO CERTIFICATION (WEB-213 Lesson 1-
2) QUIZZES & ANS!!
In the late 90s, Larry Page and Sergey Brin were working on their own search
engine, and at that time they were the first ______.
to use links as a signal of authority and trust
What do Google spiders do?
Crawl the content of webpages to add to the index
What are the "10 blue links?"
Standard organic search results, not including Google Ads or local packs
It is good to pay attention to technical aspects when you're doing SEO, but
ignoring them wouldn't be a big mistake.
False
HTTPS is a protocol with a security certificate that encrypts communication
between your computer and a site, so no one can see the data that's transmitted.
True
What does the Google PageSpeed Insights tool do?
Analyzes sites for various best practices related to page speed
Choose the two commands that will prevent Google spiders from crawling a page
AND scanning links on that page:
Noindex, nofollow
What does TLD refer to?
Top Level Domain
Which of the listed items will help you avoid duplicate content? Choose two
answers.
1. Using a 301 redirect
2. Pointing to the canonical pages with the rel="canonical" tag
______ is the most commonly used structured data markup for SEO. It's the result
of a collaboration on behalf of Google, Bing, Yahoo! and Yandex.
Schema.org
A ______ means the page is working like it's supposed to, and the spider should
crawl and index the page. A ______ means that the page in question doesn't exist.
200 code, 404 code
Which of the listed SEMrush tools helps you analyze your site's speed?
Site Audit
The Penguin update in early 2012 adjusted Google's algorithm to consider a site's
overall number of links instead of the relevancy of each link.
False
What does a generic anchor text refer to?
Clickable text that tells what words to click on to access a link, like "click here" or "read
more"
Which of the following link types will be beneficial to a site's authority? Choose
two answers.
1. Links earned from great content
2. Links from industry-related sites
, Link analysis tools from SEMrush emulate Google's spiders.
True
The link building strategy in which you look for high-quality, authoritative pages
that have links pointing to pages that no longer exist, and let them know that
you've got a brand new page with a piece of content that answers the same
question or need is called ______.
Broken link building
Which update helped Google get much better at understanding keyword
semantics?
Hummingbird update
______ is a broad term with high traffic and lots of competition. ______ is a
phrase with the lowest amount of traffic and moderate competition. ______ is the
most focused term with lowest traffic and competition.
1. Fat head
2. Chunky middle
3. Long tail
What is the right way to optimize your content?
Creating content that answers the questions users are asking
The text within the ______ tag usually populates the text of your blue link on a
Google SERP, and the text within the ______ tag populates the grey text
underneath.
1. Title
2. Meta description
What is the mobile-first index?
A ranking system that looks at the mobile version of a page to evaluate its relevance to
the user
Which mobile site type does Google recommend using?
Responsive design
AMP is a way to make your site’s mobile version faster.
False
How do you make the phone number on your site clickable?
Using the "tel" parameter within the link tag
Google shows the same search results regardless of your search history
False
Which of the following are ccTLDs? Choose two answers.
.de .us
The proximity of the search results to the user doing the search is the only
ranking factor when it comes to local SEO
False
What does NAP refer to?Number of access pointsName in the address
panelName, address, and phone number
Name, address, and phone number
To make your content localized, you'll need to include your location keyword at
least once in the title tag, H1 heading, content, image alt text, and meta
description.
True
2) QUIZZES & ANS!!
In the late 90s, Larry Page and Sergey Brin were working on their own search
engine, and at that time they were the first ______.
to use links as a signal of authority and trust
What do Google spiders do?
Crawl the content of webpages to add to the index
What are the "10 blue links?"
Standard organic search results, not including Google Ads or local packs
It is good to pay attention to technical aspects when you're doing SEO, but
ignoring them wouldn't be a big mistake.
False
HTTPS is a protocol with a security certificate that encrypts communication
between your computer and a site, so no one can see the data that's transmitted.
True
What does the Google PageSpeed Insights tool do?
Analyzes sites for various best practices related to page speed
Choose the two commands that will prevent Google spiders from crawling a page
AND scanning links on that page:
Noindex, nofollow
What does TLD refer to?
Top Level Domain
Which of the listed items will help you avoid duplicate content? Choose two
answers.
1. Using a 301 redirect
2. Pointing to the canonical pages with the rel="canonical" tag
______ is the most commonly used structured data markup for SEO. It's the result
of a collaboration on behalf of Google, Bing, Yahoo! and Yandex.
Schema.org
A ______ means the page is working like it's supposed to, and the spider should
crawl and index the page. A ______ means that the page in question doesn't exist.
200 code, 404 code
Which of the listed SEMrush tools helps you analyze your site's speed?
Site Audit
The Penguin update in early 2012 adjusted Google's algorithm to consider a site's
overall number of links instead of the relevancy of each link.
False
What does a generic anchor text refer to?
Clickable text that tells what words to click on to access a link, like "click here" or "read
more"
Which of the following link types will be beneficial to a site's authority? Choose
two answers.
1. Links earned from great content
2. Links from industry-related sites
, Link analysis tools from SEMrush emulate Google's spiders.
True
The link building strategy in which you look for high-quality, authoritative pages
that have links pointing to pages that no longer exist, and let them know that
you've got a brand new page with a piece of content that answers the same
question or need is called ______.
Broken link building
Which update helped Google get much better at understanding keyword
semantics?
Hummingbird update
______ is a broad term with high traffic and lots of competition. ______ is a
phrase with the lowest amount of traffic and moderate competition. ______ is the
most focused term with lowest traffic and competition.
1. Fat head
2. Chunky middle
3. Long tail
What is the right way to optimize your content?
Creating content that answers the questions users are asking
The text within the ______ tag usually populates the text of your blue link on a
Google SERP, and the text within the ______ tag populates the grey text
underneath.
1. Title
2. Meta description
What is the mobile-first index?
A ranking system that looks at the mobile version of a page to evaluate its relevance to
the user
Which mobile site type does Google recommend using?
Responsive design
AMP is a way to make your site’s mobile version faster.
False
How do you make the phone number on your site clickable?
Using the "tel" parameter within the link tag
Google shows the same search results regardless of your search history
False
Which of the following are ccTLDs? Choose two answers.
.de .us
The proximity of the search results to the user doing the search is the only
ranking factor when it comes to local SEO
False
What does NAP refer to?Number of access pointsName in the address
panelName, address, and phone number
Name, address, and phone number
To make your content localized, you'll need to include your location keyword at
least once in the title tag, H1 heading, content, image alt text, and meta
description.
True
