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BUSML 3250 Exam with Questions Solved 100% Correct
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CROPing - "CRedible OPinions" Activately seeking out information and postponing a purchase decision until all options have been evaluated. Consumer Behavior - the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions Purchase decision process - the stages a buyer passes through in making choices about which products or services to buy. Five stages: 1) Problem Recognition 2) Information Search 3) Alternative Evaluation 4) Purchase Decision 5) Post purchase Behavior Problem Recognition (Stage 1) - Perceiving a difference between a person's ideal and actual situations big enough to trigger a decision.
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BUSML 3250
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BUSML 3250
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