Digital Marketing Institute Exam || with 100% Correct Answers

Digital marketing correct answers the use of new media or digital technology to achieve marketing and business goals outbound marketing correct answers begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service inbound marketing correct answers involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your brand owned media correct answers the media you create and manage paid media correct answers media or advertising that you have paid for to drive banner and video viability, or clicks and traffic, to your product, website, or service earned media correct answers free publicity generated by consumers, PR, influencers, and people who speak about and share content related to your brand or product. brand advocates live here direct marketing correct answers involves promoting and selling directly to the end buyer from the manufacturer with no other media owner involved print correct answers advertising that uses physically printed media to reach consumers and prospects, such as newspapers, brochures and magazine ads outdoor correct answers billboards, bus stops and smaller placements, bus sides, building wraps and installations and so on referral correct answers involves promoting products or services to new customers through referrals, usually by word of mouth 3i principles correct answers initiate, iterate, integrate initiate correct answers start with what the customer actually wants and work backwards through your strategy towards your objective iterate correct answers testing and improving your activity now that you understand more about the audience, the channels they use, and how they view your brand online integrate correct answers focused on two parts: selling your strategy to get approval from the organization to move forward, and then integrating your findings and strategy across the different channels