CPCA Quizes Exam Questions With 100% Correct Answers

CPCA Quizes Exam Questions With 100% Correct Answers Category Management was formally defined in the United States as the result of which joint industry project? - answerECR What is the original category management process defined by the joint industry in the correct sequence? - answer1. Category Definition 2. Category Role 3. Category Assessment 4. Category Scorecard 5. Category Strategies 6. Category Tactics 7. Plan Implementation 8. Category Review What are some characteristics of a category with a convenience role? - answer- Average household penetration - Infrequent purchases within a store - Average dollar sales What are the category roles? - answer- Promoted - Seasonal - Destination - Incremental - Convenience - Routine What is a non-differentiated market coverage strategy? - answerA sales growth strategy where a retailer ignores segmentation variables and go after the whole market with one brand. Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? - answerLow prices on certain items and in some categories are important to some high income families. What is a Combined Performance Index (CPI)? - answerA combination of several metrics, such as dollar sales and unit sales, which provide an overview of a product's true impact on a category