MNB1601
ASSIGNMENT- 2(100%)
SEMESTER 1 -2024
2024
MNB1601
ASSIGNMENT-2 (100%)
SEMESTER 1 -2024
,Assessment 2: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=148
UNISA 2024 MNB1601-24-S1 Welcome to MNB1601! Assessment 2
QUIZ
Started on Wednesday, 21 February 2024, 12:23 PM
State Finished
Completed on Wednesday, 21 February 2024, 1:57 PM
Time taken 1 hour 33 mins
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
During the development of the new product, Radler, Heineken would have gone
through several phases of new product development. Which one of the following
represents phase 4 of the new product development process?
Select one:
a. Physical product is developed.
b. Product ideas are developed.
c. Product ideas are screened.
d. Non-viable product ideas are eliminated.
The correct answer is: Physical product is developed.
Question 2
Correct
Mark 1.00 out of 1.00
The consumer will go through three phases of brand loyalty. If a consumer insists on
having a MacDonald’s Big Mac burger instead of a Wimpy cheese burger, during
which phase of brand loyalty is the consumer going?
Select one:
a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand refusal
The correct answer is: Brand insistence
1 of 7 21/02/2024, 14
ASSIGNMENT- 2(100%)
SEMESTER 1 -2024
2024
MNB1601
ASSIGNMENT-2 (100%)
SEMESTER 1 -2024
,Assessment 2: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=148
UNISA 2024 MNB1601-24-S1 Welcome to MNB1601! Assessment 2
QUIZ
Started on Wednesday, 21 February 2024, 12:23 PM
State Finished
Completed on Wednesday, 21 February 2024, 1:57 PM
Time taken 1 hour 33 mins
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
During the development of the new product, Radler, Heineken would have gone
through several phases of new product development. Which one of the following
represents phase 4 of the new product development process?
Select one:
a. Physical product is developed.
b. Product ideas are developed.
c. Product ideas are screened.
d. Non-viable product ideas are eliminated.
The correct answer is: Physical product is developed.
Question 2
Correct
Mark 1.00 out of 1.00
The consumer will go through three phases of brand loyalty. If a consumer insists on
having a MacDonald’s Big Mac burger instead of a Wimpy cheese burger, during
which phase of brand loyalty is the consumer going?
Select one:
a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand refusal
The correct answer is: Brand insistence
1 of 7 21/02/2024, 14
