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Exam (elaborations)

CSFRST 2300 Exam Review Questions and Answers (100% Pass)

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CSFRST 2300 Exam Review Questions and Answers (100% Pass) intangible attributes - Answer-abstract brand values trademarks (legal property) - - Brand logos, symbols, slogans and taglines brand structure - Core identity or brand essence can be described as brand's heart, spirit or soul brand functions 3 P's - Answer-= PEOPLE ORIENTED 1. creating experiences for Guests (TARGET MARKET) ngful opportunities for Team Members (EMPLOYEES) 3. high value for Owners (SHAREHOLDERS) logo - Answer- slogan - Answer-related with campaign (changing) Tagline - Answer-part of LOGO and visual identity (consistent) mission - Answer-To be the most hospitable company in the world - by creating heartfelt experiences for Guests, meaningful opportunities for Team Members, high value for owners and a positive impact in our Communities. vision - Answer-To fill the earth with the light and warmth of hospitality -by delivering exceptional experiences positioning maps - Answer-visual tools used to pinpoint the desired/ or realistic position for a brand classic positioning - Answer-differentiating from brands within the same product/service category

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CSFRST 2300
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Uploaded on
February 20, 2024
Number of pages
6
Written in
2023/2024
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

  • tangible intangible
  • csfrst 2300 exam review questions and answers 100
  • brandr answer meaning to burn
  • brand answer is a concept promise of value wit
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