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Exam (elaborations)

MNB1501 ASSIGNMENT 2 SEMESTER 1 2024

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This document contains MNB1501 Assignment 2 questions and trusted answers.









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Uploaded on
February 8, 2024
Number of pages
15
Written in
2023/2024
Type
Exam (elaborations)
Contains
Questions & answers

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UNISA  2024  MNB1601-24-S1  Welcome to MNB1601!  Assessment 2


QUIZ




Started on Wednesday, 7 February 2024, 3:51 PM
State Finished
Completed on Wednesday, 7 February 2024, 4:49 PM
Time taken 57 mins 9 secs
Marks 9.00/15.00
Grade 60.00 out of 100.00

Question 1

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The risk of COVID-19 on the marketing environment represents an unfavourable condition that the marketing manager must
endeavour to change into an opportunity. This is known as a/an __________________ .


Select one:
a. decision

b. threat 
c. dynamic environment

d. market offering




The correct answer is: threat




Question 2

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During the COVID-19 pandemic, many consumers paid close attention to messages containing information about the virus
and the pandemic captured their attention. This is known as which determinant of consumer behaviour?


Select one:
a. Attitude

b. Learning ability

c. Perception 
d. Lifestyle




The correct answer is: Perception

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