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  • Katholieke Hogeschool VIVES (VIVES)
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Opdracht keynote Steven VB

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Uploaded on
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Opdracht 2e jaar marketingcommunicatie vives kortrijk voor het vak marketing cases

Institution
Katholieke Hogeschool VIVES (VIVES)
Course
Marketing cases (V3S864)








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Institution
Katholieke Hogeschool VIVES (VIVES)
Study
Bachelor In Bedrijfsmanagement/ Marketing
Course
Marketing cases (V3S864)
All documents for this subject (2)

Document information

Uploaded on
February 7, 2024
Number of pages
3
Written in
2023/2024
Type
Case
Professor(s)
Sara lesage
Grade
8-9

Subjects

  • marketing
  • marketingcommunicatie
  • steven vb
  • sara lesage
  • sarah lesage
  • marketing cases

Content preview

Keynote Steven Van Belleghem
Bekijk de keynote van Steven Van Belleghem: ‘The future of customer experience in B2B
markets’.


Mede door de coronacrisis die op ons af is gekomen moeten bedrijven meer dan ooit de
consument centraal stellen en niet alleen de eindconsument. Ook in de B2B sector moet
nagedacht worden over de ultieme customer experience.


In deze keynote geeft Steven Van Belleghem enkele nieuwe inzichten op vlak van customer
experience en past hij deze toe op de B2B sector.

More courses for Katholieke Hogeschool VIVES (VIVES) > Bachelor In Bedrijfsmanagement/ Marketing

  • Channel marketing
  • Prijsstrategie
  • Commercial skills
  • V3s400 burgerlijk recht
  • V3s390 marketing
  • Consumentengedrag
  • V3s399 ondernemingsrecht
  • Frans bedrijfscommunicatie
  • Product- en prijsstrategie
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